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subject:"Markenimage"
~person:"De Chernatony, Leslie"
~person:"Melewar, T. C."
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
26
Markenführung
26
Brand image
23
Brand
12
Markenartikel
12
Corporate reputation
9
Firmenimage
9
Reputation
8
Beziehungsmarketing
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Social Web
6
Social web
6
Viral marketing
6
Virales Marketing
6
Brand loyalty
4
Cognition
4
Emotion
4
Kognition
4
Brand love
3
Brand reputation
3
Corporate image
3
Higher education institution
3
Hochschule
3
Place marketing
3
Public relations
3
Standortmarketing
3
Öffentlichkeitsarbeit
3
Advertising
2
Advertising effects
2
Altruism
2
Altruismus
2
Brand extension
2
Brand identity
2
Celebrity endorsement
2
Celebrity-Werbung
2
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Article
23
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Article in journal
Aufsatz in Zeitschrift
23
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English
23
Author
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De Chernatony, Leslie
Melewar, T. C.
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
23
Phau, Ian
23
Han, Heesup
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Veloutsou, Cleopatra
12
Das, Gopal
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Grohmann, Bianca
10
Jang, Soocheong
10
Johnson, Lester W.
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, Jungkun
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
Augusto, Mário Gomes
9
Balabanis, George
9
Bang Nguyen Viet
9
Casidy, Riza
9
Dens, Nathalie
9
Dwivedi, Abhishek
9
Gil Saura, Irene
9
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
Kaufmann, Hans Rüdiger
9
Torres, Ivonne M.
9
Wong, IpKin Anthony
9
Bagozzi, Richard P.
8
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Published in...
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European journal of marketing : EJM
4
Journal of business research : JBR
3
Corporate reputation review
2
Qualitative market research : an international journal
2
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of advertising research
1
Journal of euromarketing
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
The marketing review
1
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ECONIS (ZBW)
23
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
8
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
9
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
10
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
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