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subject:"Markenimage"
~person:"Dens, Nathalie"
~person:"Ko, Eunju"
~subject:"Advertising effects"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Advertising effects
Consumer behaviour
87
Konsumentenverhalten
87
Brand management
37
Markenführung
37
Luxury goods
27
Luxusgüter
27
Fashion
24
Mode
24
Werbewirkung
23
Brand image
19
Brand
18
Internet marketing
18
Markenartikel
18
Online-Marketing
18
Advertising
13
Social Web
13
Social web
13
Werbung
13
Beziehungsmarketing
11
Relationship marketing
11
Product Placement
10
Product placement
10
Customer value
9
Kundenwert
9
Marketing management
9
Marketingmanagement
9
Viral marketing
8
Virales Marketing
8
Nachhaltiger Konsum
6
South Korea
6
Sustainable consumption
6
Südkorea
6
Brand placement
5
International marketing
5
Internationales Marketing
5
Nachhaltigkeit
5
Persuasion knowledge
5
Sustainability
5
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33
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33
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English
33
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Dens, Nathalie
Ko, Eunju
Phau, Ian
35
Gierl, Heribert
31
Diamantopoulos, Adamantios
28
Huber, Frank
27
Loureiro, Sandra Maria Correia
27
Pelsmacker, Patrick de
26
Septianto, Felix
26
Usman, Osly
22
Han, Heesup
20
Japutra, Arnold
19
Bang, Nguyen
18
Melewar, T. C.
18
Bauer, Hans H.
17
Guzman, Francisco
17
Pauwels, Koen
17
Sarkar, Abhigyan
17
Torres, Ivonne M.
17
Zúñiga, Miguel Ángel
17
Diehl, Sandra
16
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Eisend, Martin
14
Jang, Soocheong
14
Sarkar, Juhi Gahlot
14
Yoon, Sukki
14
Burmann, Christoph
13
Das, Gopal
13
Hudders, Liselot
13
MacInnis, Deborah J.
13
Muehling, Darrel D.
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Bang Nguyen Viet
12
Choi, Yung Kyun
12
Dahlén, Micael
12
Fetscherin, Marc
12
Ilicic, Jasmina
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
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International journal of advertising : the quarterly review of marketing communications
8
Journal of business research : JBR
6
International journal of advertising : the review of marketing communications
4
International marketing review
2
Journal of electronic commerce research : JECR
2
Asia Pacific journal of marketing and logistics
1
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
33
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
5
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
6
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
9
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
10
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
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