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subject:"Markenimage"
~person:"Diamantopoulos, Adamantios"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Brand
Consumer behaviour
108
Konsumentenverhalten
108
Brand image
51
Brand management
50
Markenführung
50
Markenartikel
27
Beziehungsmarketing
24
Relationship marketing
24
Designation of origin
21
Herkunftsbezeichnung
21
Emotion
15
Customer satisfaction
14
Kundenzufriedenheit
14
Social Web
13
Social web
13
International marketing
12
Internationales Marketing
12
Viral marketing
10
Virales Marketing
10
Advertising effects
9
Werbewirkung
9
Einzelhandel
8
Internet marketing
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Retail trade
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Bibliometrics
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Bibliometrie
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Customer engagement
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Fashion
7
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Marketingmanagement
7
Mode
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Dienstleistungsqualität
6
Personality psychology
6
Persönlichkeitspsychologie
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6
Advertising
5
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English
56
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Diamantopoulos, Adamantios
Loureiro, Sandra Maria Correia
Phau, Ian
36
Huber, Frank
25
Han, Heesup
24
Dawes, John
23
Sarkar, Abhigyan
21
Bang, Nguyen
19
Guzman, Francisco
19
Usman, Osly
19
Ko, Eunju
18
Melewar, T. C.
18
Fetscherin, Marc
17
Japutra, Arnold
17
Keller, Kevin Lane
17
Romaniuk, Jenni
17
Sattler, Henrik
17
Fournier, Susan
16
Sarkar, Juhi Gahlot
16
Veloutsou, Cleopatra
16
Bauer, Hans H.
15
Gierl, Heribert
15
MacInnis, Deborah J.
15
Sreejesh, S.
15
Wiedmann, Klaus-Peter
15
Burmann, Christoph
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Park, C. Whan
14
Paul, Justin
14
Bagozzi, Richard P.
13
Batra, Rajeev
13
Dubé, Jean-Pierre
13
Valette-Florence, Pierre
13
Aiello, Gaetano
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Khamitov, Mansur
12
Pelsmacker, Patrick de
12
Shimul, Anwar Sadat
12
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Journal of business research : JBR
12
Journal of international marketing
7
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
The journal of product & brand management
3
International marketing review
2
Baltic journal of management
1
British journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing : EJM
1
International journal of business performance management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
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International journal of retail and distribution management
1
International journal of wine business research : IJWBR
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Journal of communication management
1
Journal of hospitality marketing & management
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Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management international review : mir ; journal of international business
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
56
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
7
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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