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subject:"Markenimage"
~person:"Diamantopoulos, Adamantios"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
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Markenimage
Consumer behaviour
Konsumentenverhalten
108
Brand image
51
Brand management
50
Markenführung
50
Brand
27
Markenartikel
27
Beziehungsmarketing
24
Relationship marketing
24
Designation of origin
21
Herkunftsbezeichnung
21
Emotion
15
Customer satisfaction
14
Kundenzufriedenheit
14
Social Web
13
Social web
13
International marketing
12
Internationales Marketing
12
Viral marketing
10
Virales Marketing
10
Advertising effects
9
Werbewirkung
9
Einzelhandel
8
Internet marketing
8
Online-Marketing
8
Retail trade
8
Bibliometrics
7
Bibliometrie
7
Customer engagement
7
Fashion
7
Marketing management
7
Marketingmanagement
7
Mode
7
Dienstleistungsqualität
6
Personality psychology
6
Persönlichkeitspsychologie
6
Service quality
6
Advertising
5
Brand coolness
5
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Online availability
All
Undetermined
65
Free
10
Type of publication
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Article
106
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
102
Aufsatz in Zeitschrift
102
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
108
Author
All
Diamantopoulos, Adamantios
Loureiro, Sandra Maria Correia
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
94
Lusk, Jayson L.
82
Huber, Frank
80
Phau, Ian
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
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Journal of business research : JBR
16
Journal of international marketing
11
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
4
International marketing review
4
Journal of promotion management : JPM
3
The journal of product & brand management
3
British journal of management
2
British journal of management : BJM
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Psychology & marketing
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
108
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1
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Matarazzo, Michela
;
Diamantopoulos, Adamantios
- In:
International marketing review
40
(
2023
)
5
,
pp. 894-905
Persistent link: https://www.econbiz.de/10014470100
Saved in:
4
"Buy local" campaigns in times of crisis : insights from reactance theory
Matarazzo, Michela
;
Diamantopoulos, Adamantios
;
Raff, …
- In:
International marketing review
40
(
2023
)
7
,
pp. 45-78
Persistent link: https://www.econbiz.de/10014470399
Saved in:
5
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
6
Internet of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson
;
Loureiro, Sandra Maria Correia
;
Langaro, …
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10014380923
Saved in:
7
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
8
Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues
Halkias, Georgios
;
Florack, Arnd
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
3
,
pp. 1432-1446
Persistent link: https://www.econbiz.de/10013331130
Saved in:
9
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
10
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
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