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subject:"Markenimage"
~person:"Diamantopoulos, Adamantios"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Markenführung
Consumer behaviour
108
Konsumentenverhalten
108
Brand image
51
Brand management
50
Brand
27
Markenartikel
27
Beziehungsmarketing
24
Relationship marketing
24
Designation of origin
21
Herkunftsbezeichnung
21
Emotion
15
Customer satisfaction
14
Kundenzufriedenheit
14
Social Web
13
Social web
13
International marketing
12
Internationales Marketing
12
Viral marketing
10
Virales Marketing
10
Advertising effects
9
Werbewirkung
9
Einzelhandel
8
Internet marketing
8
Online-Marketing
8
Retail trade
8
Bibliometrics
7
Bibliometrie
7
Customer engagement
7
Fashion
7
Marketing management
7
Marketingmanagement
7
Mode
7
Dienstleistungsqualität
6
Personality psychology
6
Persönlichkeitspsychologie
6
Service quality
6
Advertising
5
Brand coolness
5
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58
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2
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English
60
Author
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Diamantopoulos, Adamantios
Loureiro, Sandra Maria Correia
Phau, Ian
39
Han, Heesup
28
Melewar, T. C.
26
Ko, Eunju
25
Sarkar, Abhigyan
23
Bang, Nguyen
22
Huber, Frank
22
Wiedmann, Klaus-Peter
22
Keller, Kevin Lane
21
Guzman, Francisco
20
Hollebeek, Linda D.
20
Usman, Osly
20
Veloutsou, Cleopatra
19
Burmann, Christoph
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Dawes, John
17
MacInnis, Deborah J.
17
Fetscherin, Marc
16
Bauer, Hans H.
15
Gázquez-Abad, Juan Carlos
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Romaniuk, Jenni
15
Septianto, Felix
15
Sreejesh, S.
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Shimul, Anwar Sadat
14
Batra, Rajeev
13
De Chernatony, Leslie
13
Dens, Nathalie
13
Fournier, Susan
13
Gierl, Heribert
13
Khamitov, Mansur
13
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Journal of business research : JBR
13
Journal of international marketing
7
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
The journal of product & brand management
3
International marketing review
2
Baltic journal of management
1
British journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing : EJM
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management international review : mir ; journal of international business
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
6
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
7
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
8
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
9
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
10
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
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