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subject:"Markenimage"
~person:"Diamantopoulos, Adamantios"
~person:"Park, Jungkun"
~person:"Pelsmacker, Patrick de"
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Markenimage
Consumer behaviour
134
Konsumentenverhalten
134
Brand image
47
Brand management
44
Markenführung
44
Advertising effects
27
Werbewirkung
27
Brand
24
Markenartikel
24
Designation of origin
20
Herkunftsbezeichnung
20
International marketing
16
Internationales Marketing
16
Beziehungsmarketing
15
Relationship marketing
15
Advertising
13
Werbung
13
Belgien
10
Belgium
10
Customer satisfaction
10
Dienstleistungsqualität
10
Kundenzufriedenheit
10
Product Placement
10
Product placement
10
Service quality
10
Emotion
9
Internet marketing
9
Online-Marketing
9
Social Web
8
Social web
8
Viral marketing
8
Virales Marketing
8
Luxury goods
7
Luxusgüter
7
Online retailing
7
Online-Handel
7
Brand extension
6
Markentransfer
6
Marketing management
6
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33
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1
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Article
47
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47
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47
Conference paper
2
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2
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English
47
Author
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Diamantopoulos, Adamantios
Park, Jungkun
Pelsmacker, Patrick de
Phau, Ian
28
Loureiro, Sandra Maria Correia
25
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Paul, Justin
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Hollebeek, Linda D.
10
Jang, Soocheong
10
Johnson, Lester W.
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
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Journal of business research : JBR
14
Journal of international marketing
6
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
International marketing review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
British journal of management
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Management international review : mir ; journal of international business
1
Marketing letters : a journal of research in marketing
1
Service business
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
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ECONIS (ZBW)
47
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
3
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
4
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
5
Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann
;
Park, Yun-na
;
Park, Jungkun
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
Saved in:
6
Understanding the role of anticipated loss and gain during consumer competition : the moderation of purchase importance and prior brand attitude
Kim, Dongyoup
;
Park, Jungkun
;
Le, Hoang T. P. M.
;
Choi, …
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1302-1318
Persistent link: https://www.econbiz.de/10013407350
Saved in:
7
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
8
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
9
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
10
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
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