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subject:"Markenimage"
~person:"Diamantopoulos, Adamantios"
~person:"Pelsmacker, Patrick de"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Beziehungsmarketing
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
37
Brand management
33
Markenführung
33
Advertising effects
27
Werbewirkung
27
Designation of origin
20
Herkunftsbezeichnung
20
Brand
19
Markenartikel
19
International marketing
14
Internationales Marketing
14
Advertising
13
Werbung
13
Belgien
10
Belgium
10
Product Placement
10
Product placement
10
Emotion
8
Internet marketing
7
Online-Marketing
7
Viral marketing
6
Virales Marketing
6
Brand placement
5
Electric vehicle
5
Elektrofahrzeug
5
Marketing management
5
Marketingmanagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Social Web
5
Social web
5
Perceived brand globalness
4
Persuasion knowledge
4
Structural equation model
4
Strukturgleichungsmodell
4
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Online availability
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Undetermined
23
Free
1
Type of publication
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Article
38
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
38
Aufsatz in Zeitschrift
38
Conference paper
2
Konferenzbeitrag
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
40
Author
All
Diamantopoulos, Adamantios
Pelsmacker, Patrick de
Han, Heesup
49
Hollebeek, Linda D.
33
Huber, Frank
33
Loureiro, Sandra Maria Correia
33
Phau, Ian
33
Bang, Nguyen
32
Usman, Osly
32
Mattila, Anna S.
29
Kumar, V.
28
Verhoef, Peter C.
27
Swoboda, Bernhard
22
Japutra, Arnold
21
Melewar, T. C.
21
Sarkar, Abhigyan
21
Herrmann, Andreas
20
Prentice, Catherine
20
Sreejesh, S.
20
Wong, IpKin Anthony
20
Bauer, Hans H.
19
Guzman, Francisco
19
Klaus, Philipp
19
Rather, Raouf Ahmad
19
Ahn, Jiseon
18
Das, Gopal
18
Ko, Eunju
18
Veloutsou, Cleopatra
18
Wiedmann, Klaus-Peter
18
Eisingerich, Andreas B
17
Gierl, Heribert
17
Gil Saura, Irene
17
Grewal, Dhruv
17
Khan, Imran
17
Mittal, Vikas
17
Park, Jungkun
17
Paul, Justin
17
Sarkar, Juhi Gahlot
17
Balaji, M. S.
16
Fetscherin, Marc
16
Foscht, Thomas
16
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Published in...
All
Journal of business research : JBR
14
Journal of international marketing
6
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
British journal of management
1
European journal of marketing : EJM
1
Journal of business and psychology
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
The journal of product & brand management
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
40
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
3
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
4
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
5
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
6
Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands : a mediation analysis
Diamantopoulos, Adamantios
;
Davydova, Olga
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 587-596
Persistent link: https://www.econbiz.de/10012105199
Saved in:
7
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
8
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
9
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
10
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
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