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subject:"Markenimage"
~person:"Fetscherin, Marc"
~person:"Gierl, Heribert"
~subject:"Entscheidungstheorie"
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Markenimage
Entscheidungstheorie
Consumer behaviour
98
Konsumentenverhalten
98
Advertising effects
24
Brand image
24
Werbewirkung
24
Brand
22
Markenartikel
22
Brand management
21
Markenführung
21
Beziehungsmarketing
18
Relationship marketing
18
Theorie
16
Theory
16
Advertising
14
Deutschland
14
Germany
14
Werbung
14
Emotion
10
Marketing management
7
Marketingmanagement
7
Experiment
6
Perception
6
Preismanagement
6
Pricing strategy
6
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Customer service
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Decision theory
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Designation of origin
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Geschlecht
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Herkunftsbezeichnung
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Product management
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English
19
German
9
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Fetscherin, Marc
Gierl, Heribert
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Han, Heesup
20
Huber, Frank
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
MacInnis, Deborah J.
13
Sreejesh, S.
13
Das, Gopal
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Grohmann, Bianca
11
Park, C. Whan
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Herrmann, Andreas
10
Hollebeek, Linda D.
10
Hyun, Sunghyup Sean
10
Jang, Soocheong
10
Johnson, Lester W.
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, Jungkun
10
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Marketing : ZFP ; journal of research and management
6
The journal of product & brand management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of brand management : an international journal
2
Der Markt : international journal of marketing
1
European journal of marketing
1
International journal of consumer studies
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of international consumer marketing
1
Multinational business review
1
The journal of consumer marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
28
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
4
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
5
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
6
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
7
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
8
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
9
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
10
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
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