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subject:"Markenimage"
~person:"Gierl, Heribert"
~subject:"Entscheidungstheorie"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Entscheidungstheorie
Consumer behaviour
77
Konsumentenverhalten
77
Advertising effects
24
Werbewirkung
24
Advertising
14
Theorie
14
Theory
14
Werbung
14
Deutschland
13
Germany
13
Brand image
12
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Beziehungsmarketing
6
Emotion
6
Experiment
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Customer service
5
Decision theory
5
Kundenservice
5
Preismanagement
5
Pricing strategy
5
Gender
4
Geschlecht
4
Perception
4
Product management
4
Produktmanagement
4
Wahrnehmung
4
Consumer goods marketing
3
Einzelhandel
3
Innovation
3
Internet marketing
3
Konsumgütermarketing
3
Luxury goods
3
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16
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16
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German
9
English
7
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Gierl, Heribert
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Phau, Ian
24
Han, Heesup
20
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
13
Sreejesh, S.
13
Das, Gopal
12
Fetscherin, Marc
12
Veloutsou, Cleopatra
12
Grohmann, Bianca
11
Keller, Kevin Lane
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Hollebeek, Linda D.
10
Hyun, Sunghyup Sean
10
Jang, Soocheong
10
Johnson, Lester W.
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, Jungkun
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
Augusto, Mário Gomes
9
Balabanis, George
9
Bang Nguyen Viet
9
Batra, Rajeev
9
Casidy, Riza
9
Dens, Nathalie
9
Dwivedi, Abhishek
9
Eisingerich, Andreas B
9
Gil Saura, Irene
9
He, Jiaxun
9
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Marketing : ZFP ; journal of research and management
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of business economics : JBE
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Der Markt : international journal of marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
16
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
3
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
4
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
5
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
6
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
7
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
8
Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
Saved in:
9
Entscheiden Konsumenten nach irrelevanten Merkmalen?
Gierl, Heribert
;
Großmann, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
3
,
pp. 223-247
Persistent link: https://www.econbiz.de/10003775974
Saved in:
10
Werbung mit irrelevanten Produktattributen
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
4
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003835953
Saved in:
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