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subject:"Markenimage"
~person:"Gierl, Heribert"
~subject:"Service quality"
~subject:"Theory"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Service quality
Theory
Consumer behaviour
78
Konsumentenverhalten
78
Advertising effects
24
Werbewirkung
24
Theorie
15
Advertising
14
Deutschland
14
Germany
14
Werbung
14
Brand image
12
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
Beziehungsmarketing
6
Emotion
6
Experiment
6
Preismanagement
6
Pricing strategy
6
Relationship marketing
6
Customer service
5
Decision theory
5
Entscheidungstheorie
5
Kundenservice
5
Gender
4
Geschlecht
4
Perception
4
Product management
4
Produktmanagement
4
Wahrnehmung
4
Consumer goods marketing
3
Einzelhandel
3
Innovation
3
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3
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3
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German
17
English
10
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Gierl, Heribert
Han, Heesup
49
Usman, Osly
36
Huber, Frank
35
Bauer, Hans H.
32
Phau, Ian
30
Diamantopoulos, Adamantios
29
Loureiro, Sandra Maria Correia
28
Anderson, Simon P.
27
Mattila, Anna S.
26
Hruschka, Harald
24
Herrmann, Andreas
22
Prentice, Catherine
22
Bang, Nguyen
21
Jang, Soocheong
21
Mullainathan, Sendhil
21
Sheth, Jagdish N.
21
Sreejesh, S.
21
Swoboda, Bernhard
21
Japutra, Arnold
20
Kerschbamer, Rudolf
20
Hollebeek, Linda D.
19
Inderst, Roman
19
Melewar, T. C.
19
Postlewaite, Andrew
19
Sarkar, Abhigyan
19
Blundell, Richard W.
18
Guzman, Francisco
18
Hildebrandt, Lutz
18
Hyun, Sunghyup Sean
18
Janssen, Maarten C. W.
18
Wiedmann, Klaus-Peter
18
Decker, Reinhold
17
Paul, Justin
17
Balaji, M. S.
16
Belk, Russell W.
16
Johnson, Lester W.
16
Matsushima, Noriaki
16
Park, Jungkun
16
Peitz, Martin
16
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Marketing : ZFP ; journal of research and management
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Der Markt : international journal of marketing
2
Journal of business economics : JBE
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Schriften zum Marketing
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
27
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
5
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
6
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
7
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
9
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
10
Do customers misattribute failures in customer-retailer-relationship?
Gierl, Heribert
;
Zhu, Yajing
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 227-248)
.
2013
Persistent link: https://www.econbiz.de/10009774609
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