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subject:"Markenimage"
~person:"Grohmann, Bianca"
~person:"Sarkar, Abhigyan"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Privater Konsum
Consumer behaviour
47
Konsumentenverhalten
47
Brand management
35
Markenführung
35
Brand image
28
Brand
24
Markenartikel
24
Emotion
14
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
5
Corporate Social Responsibility
5
Corporate social responsibility
5
India
5
Indien
5
Jugendliche
5
Werbewirkung
5
Youth
5
Customer satisfaction
4
Kundenzufriedenheit
4
Sustainability
4
Business ethics
3
Dienstleistungsqualität
3
Einzelhandel
3
Gender
3
Geschlecht
3
Marketing management
3
Marketingmanagement
3
Measurement
3
Messung
3
Perception
3
Retail trade
3
Service quality
3
Unternehmensethik
3
Wahrnehmung
3
Brand authenticity
2
Brand biographies
2
Brand community
2
Brand embarrassment
2
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Article
28
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Article in journal
27
Aufsatz in Zeitschrift
27
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English
28
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Grohmann, Bianca
Sarkar, Abhigyan
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Han, Heesup
20
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Agarwal, Sumit
16
Ekinci, Yuksel
14
Hurd, Michael D.
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Carroll, Chris
13
Clements, Kenneth W.
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Crawley, Edmund
11
Das, Gopal
11
Dräger, Lena
11
Jang, Soocheong
11
Park, C. Whan
11
Parker, Jonathan A.
11
Pelsmacker, Patrick de
11
Rohwedder, Susann
11
Valette-Florence, Pierre
11
Vavra, Joseph
11
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European journal of marketing : EJM
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Qualitative market research : an international journal
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business ethics : JOBE
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Psychology & marketing
1
Society and business review
1
The journal of asset management
1
The journal of product & brand management
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ECONIS (ZBW)
28
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
8
The influence of passion/determination and external disadvantage on consumer responses to brand biographies
Nguyen, Thanh-Thao
;
Grohmann, Bianca
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 452-465
Persistent link: https://www.econbiz.de/10012298816
Saved in:
9
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
10
Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
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