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subject:"Markenimage"
~person:"Han, Heesup"
~person:"Ko, Eunju"
~subject:"Advertising effects"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Advertising effects
Consumer behaviour
169
Konsumentenverhalten
169
Customer satisfaction
56
Kundenzufriedenheit
56
Beziehungsmarketing
51
Relationship marketing
51
Brand management
47
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39
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39
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32
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Han, Heesup
Ko, Eunju
Phau, Ian
35
Gierl, Heribert
31
Diamantopoulos, Adamantios
28
Huber, Frank
27
Loureiro, Sandra Maria Correia
27
Pelsmacker, Patrick de
26
Septianto, Felix
26
Usman, Osly
22
Dens, Nathalie
21
Japutra, Arnold
19
Bang, Nguyen
18
Melewar, T. C.
18
Bauer, Hans H.
17
Guzman, Francisco
17
Pauwels, Koen
17
Sarkar, Abhigyan
17
Torres, Ivonne M.
17
Zúñiga, Miguel Ángel
17
Diehl, Sandra
16
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Eisend, Martin
14
Jang, Soocheong
14
Sarkar, Juhi Gahlot
14
Yoon, Sukki
14
Burmann, Christoph
13
Das, Gopal
13
Hudders, Liselot
13
MacInnis, Deborah J.
13
Muehling, Darrel D.
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Bang Nguyen Viet
12
Choi, Yung Kyun
12
Dahlén, Micael
12
Fetscherin, Marc
12
Ilicic, Jasmina
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
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Journal of travel and tourism marketing
7
International journal of hospitality management
4
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of business research : JBR
3
International journal of advertising : the quarterly review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
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Journal of retailing and consumer services
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Tourism and hospitality research : the surrey quarterly review
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ECONIS (ZBW)
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
5
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
6
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
7
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
8
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
9
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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