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subject:"Markenimage"
~person:"Han, Heesup"
~subject:"Online-Marketing"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Privater Konsum
Consumer behaviour
115
Konsumentenverhalten
115
Customer satisfaction
54
Kundenzufriedenheit
54
Beziehungsmarketing
40
Relationship marketing
40
Hotel industry
39
Hotellerie
39
Dienstleistungsqualität
30
Service quality
30
Brand management
23
Markenführung
23
Emotion
21
Holiday behaviour
20
Urlaubsverhalten
20
Brand image
19
Gastronomie
14
Restaurant industry
14
USA
13
Environmental management
12
Umweltmanagement
12
United States
12
Environmental consciousness
11
Satisfaction
11
Tourism
11
Tourismus
11
Umweltbewusstsein
11
Airline
10
Confidence
10
Fluggesellschaft
10
Vertrauen
10
Brand
9
Brand loyalty
9
Cruise
9
Kreuzfahrt
9
Markenartikel
9
Perception
9
Wahrnehmung
9
Markentreue
8
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Article
21
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21
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21
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English
21
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Han, Heesup
Phau, Ian
30
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
26
Usman, Osly
25
Bang, Nguyen
20
Ko, Eunju
20
Huber, Frank
19
Dwivedi, Yogesh Kumar
17
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Pelsmacker, Patrick de
17
Sarkar, Abhigyan
17
Agarwal, Sumit
16
Ekinci, Yuksel
16
Dens, Nathalie
15
Filieri, Raffaele
15
Jang, Soocheong
15
Pauwels, Koen
15
Sreejesh, S.
15
Veloutsou, Cleopatra
15
Wiedmann, Klaus-Peter
15
Bauer, Hans H.
14
Burmann, Christoph
14
Gierl, Heribert
14
Hollebeek, Linda D.
14
Hurd, Michael D.
14
MacInnis, Deborah J.
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
Carroll, Chris
13
Clements, Kenneth W.
13
Shimul, Anwar Sadat
13
Vrontis, Demetris
13
Bang Nguyen Viet
12
Batra, Rajeev
12
Das, Gopal
12
Fetscherin, Marc
12
Ghose, Anindya
12
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Journal of travel and tourism marketing
8
International journal of hospitality management
4
International journal of contemporary hospitality management
2
Journal of retailing and consumer services
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
21
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
3
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
6
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
7
Influencing factors of empty nest family tourism consumption
Dong, Limin
;
Quan, Lanji
;
Song, Zhenzhen
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10013352884
Saved in:
8
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
9
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
10
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
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