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subject:"Markenimage"
~person:"Hollebeek, Linda D."
~subject:"Online-Marketing"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Privater Konsum
Consumer behaviour
47
Konsumentenverhalten
47
Beziehungsmarketing
30
Relationship marketing
30
Brand management
17
Markenführung
17
Customer integration
16
Kundenintegration
16
Social Web
11
Social web
11
Brand image
10
Customer engagement
9
Dienstleistungsqualität
9
Service quality
9
Internet marketing
8
Consumer engagement
6
Customer satisfaction
6
Kundenzufriedenheit
6
Bibliometrics
5
Bibliometrie
5
Brand
4
Markenartikel
4
Brand loyalty
3
Confidence
3
Customer experience
3
Customer value
3
E-commerce
3
Electronic Commerce
3
Kundenwert
3
Markentreue
3
Online retailing
3
Online-Handel
3
Structural equation model
3
Strukturgleichungsmodell
3
Vertrauen
3
Advertising
2
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2
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English
14
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Hollebeek, Linda D.
Phau, Ian
30
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
26
Usman, Osly
25
Han, Heesup
21
Bang, Nguyen
20
Ko, Eunju
20
Huber, Frank
19
Dwivedi, Yogesh Kumar
17
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Pelsmacker, Patrick de
17
Sarkar, Abhigyan
17
Agarwal, Sumit
16
Ekinci, Yuksel
16
Dens, Nathalie
15
Filieri, Raffaele
15
Jang, Soocheong
15
Pauwels, Koen
15
Sreejesh, S.
15
Veloutsou, Cleopatra
15
Wiedmann, Klaus-Peter
15
Bauer, Hans H.
14
Burmann, Christoph
14
Gierl, Heribert
14
Hurd, Michael D.
14
MacInnis, Deborah J.
14
Paul, Justin
14
Sarkar, Juhi Gahlot
14
Carroll, Chris
13
Clements, Kenneth W.
13
Shimul, Anwar Sadat
13
Vrontis, Demetris
13
Bang Nguyen Viet
12
Batra, Rajeev
12
Das, Gopal
12
Fetscherin, Marc
12
Ghose, Anindya
12
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
The journal of product & brand management
2
The journal of services marketing
2
Customer engagement marketing
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of service theory and practice : JSTP
1
The handbook of communication engagement
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
14
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
4
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
5
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
6
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
7
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
8
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
9
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
10
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
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