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subject:"Markenimage"
~person:"Huber, Frank"
~person:"Paul, Justin"
~subject:"Service quality"
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Markenimage
Service quality
Consumer behaviour
137
Konsumentenverhalten
137
Deutschland
45
Germany
45
Beziehungsmarketing
30
Relationship marketing
29
Theorie
26
Theory
26
Brand image
24
Brand management
24
Markenführung
24
Brand
19
Estimation
19
Markenartikel
19
Schätzung
19
Verbraucherverhalten
19
Customer satisfaction
15
Kundenzufriedenheit
15
Advertising effects
13
Werbewirkung
13
Online retailing
12
Online-Handel
12
Einzelhandel
9
Retail trade
9
Automotive market
8
Dienstleistungsqualität
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Kfz-Markt
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Luxury goods
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Luxusgüter
8
Markenpolitik
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Preismanagement
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Pricing strategy
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Bibliometrics
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Bibliometrie
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Emotion
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Social web
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English
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Huber, Frank
Paul, Justin
Han, Heesup
48
Usman, Osly
35
Phau, Ian
30
Loureiro, Sandra Maria Correia
28
Diamantopoulos, Adamantios
27
Mattila, Anna S.
25
Bang, Nguyen
21
Jang, Soocheong
21
Prentice, Catherine
21
Sreejesh, S.
21
Japutra, Arnold
20
Hollebeek, Linda D.
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Melewar, T. C.
18
Hyun, Sunghyup Sean
17
Balaji, M. S.
16
Park, Jungkun
16
Bilgihan, Anil
15
Ekinci, Yuksel
15
Line, Nathaniel D.
15
McColl-Kennedy, Janet R.
15
Sarkar, Juhi Gahlot
15
Wong, IpKin Anthony
15
Hanks, Lydia
14
Johnson, Lester W.
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
Bauer, Hans H.
13
Burmann, Christoph
13
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Sharma, Piyush
13
Das, Gopal
12
Eisingerich, Andreas B
12
Gong, Taeshik
12
Keller, Kevin Lane
12
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Center of Market Oriented Product and Production Management
1
Springer Fachmedien Wiesbaden
1
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Journal of retailing and consumer services
4
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
4
Journal of business research : JBR
3
Gabler Edition Wissenschaft
2
International journal of consumer studies
2
SpringerLink / Bücher
2
Business strategy and the environment
1
Die Betriebswirtschaft : DBW
1
European management journal
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
Springer eBook Collection / Business and Economics
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of brand management : an international journal
1
The journal of product & brand management
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Wissenschaftliche Arbeitspapiere / F
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ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
1
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1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
4
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
5
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
6
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
7
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
8
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
9
Consumers' untrust and behavioral intentions in the backdrop of hotel booking attributes
Akhtar, Nadeem
;
Siddiqi, Umar Iqbal
;
Islam, Tahir
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 2026-2047
Persistent link: https://www.econbiz.de/10013412136
Saved in:
10
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
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