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subject:"Markenimage"
~person:"Keller, Kevin Lane"
~person:"Paul, Justin"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Privater Konsum
Consumer behaviour
86
Konsumentenverhalten
86
Brand management
32
Markenführung
32
Brand image
23
Brand
20
Markenartikel
20
Beziehungsmarketing
10
Relationship marketing
10
Einzelhandel
8
Online retailing
8
Online-Handel
8
Retail trade
8
Advertising
7
Bibliometrics
7
Bibliometrie
7
Customer satisfaction
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
7
Werbung
7
Brand extension
6
Dienstleistungsqualität
6
Environmental consciousness
6
Luxury goods
6
Luxusgüter
6
Markentransfer
6
Service quality
6
Umweltbewusstsein
6
India
5
Indien
5
USA
5
United States
5
Confidence
4
Emerging economies
4
Innovation adoption
4
Innovationsakzeptanz
4
Motivation
4
Purchase intention
4
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Undetermined
15
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23
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1
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19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
3
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3
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3
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English
24
Author
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Keller, Kevin Lane
Paul, Justin
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Han, Heesup
20
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Huber, Frank
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Agarwal, Sumit
16
Ekinci, Yuksel
14
Hurd, Michael D.
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Carroll, Chris
13
Clements, Kenneth W.
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Crawley, Edmund
11
Das, Gopal
11
Dräger, Lena
11
Grohmann, Bianca
11
Jang, Soocheong
11
Park, C. Whan
11
Parker, Jonathan A.
11
Pelsmacker, Patrick de
11
Rohwedder, Susann
11
Valette-Florence, Pierre
11
Vavra, Joseph
11
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Published in...
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International journal of consumer studies
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 2
1
Business strategy and the environment
1
European management journal
1
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
24
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1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
4
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
5
Watching is valuable : consumer views : content consumption on OTT platforms
Chakraborty, Debarun
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235399
Saved in:
6
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
7
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
8
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
9
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
10
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
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