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subject:"Markenimage"
~person:"Keller, Kevin Lane"
~person:"Valette-Florence, Pierre"
~subject:"Comparison"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Comparison
Consumer behaviour
52
Konsumentenverhalten
52
Brand management
34
Markenführung
34
Brand image
23
Brand
19
Markenartikel
19
Luxury goods
14
Luxusgüter
14
Advertising
6
Brand extension
6
Markentransfer
6
Marketing management
6
Marketingmanagement
6
Werbung
6
Luxury
5
Advertising effects
4
Measurement
4
Messung
4
Rarity
4
Werbewirkung
4
International marketing
3
Internationales Marketing
3
Perception
3
Vergleich
3
Wahrnehmung
3
Beziehungsmarketing
2
Brand concept
2
Brand equity
2
Brand heritage
2
Branding
2
Brands
2
Celebrity endorsement
2
Celebrity-Werbung
2
China
2
Cognition
2
Conspicuous
2
Desirability
2
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Undetermined
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25
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21
Aufsatz in Zeitschrift
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Aufsatz im Buch
3
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English
26
Author
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Keller, Kevin Lane
Valette-Florence, Pierre
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Huber, Frank
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Pelsmacker, Patrick de
14
Sarkar, Juhi Gahlot
14
Wiedmann, Klaus-Peter
14
Burmann, Christoph
13
Fetscherin, Marc
13
Sreejesh, S.
13
Gierl, Heribert
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
Bauer, Hans H.
11
Das, Gopal
11
Gil Saura, Irene
11
Grohmann, Bianca
11
Jang, Soocheong
11
Park, Jungkun
11
Zúñiga, Miguel Ángel
11
Christodoulides, George
10
De Chernatony, Leslie
10
Hollebeek, Linda D.
10
Johnson, Lester W.
10
Kaufmann, Hans Rüdiger
10
Ko, Eunju
10
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Journal of business research : JBR
8
The journal of brand management : an international journal
4
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 2
1
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Sport management review
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ECONIS (ZBW)
26
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1
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
2
Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
Saved in:
3
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
4
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
5
"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products
Kessous, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 313-327
Persistent link: https://www.econbiz.de/10012104018
Saved in:
6
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
7
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
8
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
9
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
10
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
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