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subject:"Markenimage"
~person:"Ko, Eunju"
~person:"Sarkar, Abhigyan"
~subject:"China"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
China
Consumer behaviour
83
Konsumentenverhalten
83
Brand management
47
Markenführung
47
Brand
32
Markenartikel
32
Brand image
27
Fashion
26
Luxury goods
26
Luxusgüter
26
Mode
26
Beziehungsmarketing
23
Relationship marketing
23
Internet marketing
13
Online-Marketing
13
Emotion
12
Customer value
9
Kundenwert
9
Marketing management
9
Marketingmanagement
9
Social Web
9
Social web
9
Advertising effects
7
Nachhaltiger Konsum
7
Sustainable consumption
7
Werbewirkung
7
Nachhaltigkeit
6
South Korea
6
Sustainability
6
Südkorea
6
Customer satisfaction
5
Einzelhandel
5
India
5
Indien
5
Jugendliche
5
Kundenzufriedenheit
5
Nachhaltige Entwicklung
5
Retail trade
5
Sustainable development
5
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English
29
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Ko, Eunju
Sarkar, Abhigyan
Phau, Ian
31
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Han, Heesup
24
Bang, Nguyen
20
Usman, Osly
19
Huber, Frank
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Wang, Cheng Lu
17
Chan, Kara
15
Ekinci, Yuksel
14
Keller, Kevin Lane
14
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Park, Jungkun
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Wang, Ying
13
Fetscherin, Marc
12
Gierl, Heribert
12
Johnson, Lester W.
12
Khamitov, Mansur
12
Liu, Matthew Tingchi
12
MacInnis, Deborah J.
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
He, Jiaxun
11
Hu, Wuyang
11
Hung, Kam
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
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Asia Pacific journal of marketing and logistics
3
Journal of business research : JBR
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Qualitative market research : an international journal
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Society and business review
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
29
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
5
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
6
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
7
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
8
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
9
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
10
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
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