//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenimage"
~person:"Ko, Eunju"
~subject:"Advertising effects"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Advertising effects
Marketingmanagement
Consumer behaviour
54
Konsumentenverhalten
54
Luxury goods
25
Luxusgüter
25
Brand management
24
Fashion
24
Markenführung
24
Mode
24
Brand
13
Markenartikel
13
Beziehungsmarketing
11
Internet marketing
11
Online-Marketing
11
Relationship marketing
11
Brand image
10
Customer value
9
Kundenwert
9
Marketing management
8
Social Web
8
Social web
8
Nachhaltiger Konsum
6
South Korea
6
Sustainable consumption
6
Südkorea
6
Nachhaltigkeit
5
Sustainability
5
Textile distribution
5
Textilhandel
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Nachhaltige Entwicklung
4
Sustainable development
4
Werbung
4
purchase intention
4
China
3
Customer equity
3
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
18
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
All
English
19
Author
All
Ko, Eunju
Gierl, Heribert
36
Phau, Ian
35
Diamantopoulos, Adamantios
30
Huber, Frank
29
Loureiro, Sandra Maria Correia
29
Pelsmacker, Patrick de
28
Septianto, Felix
27
Bauer, Hans H.
22
Usman, Osly
22
Dens, Nathalie
21
Bang, Nguyen
20
Han, Heesup
20
Melewar, T. C.
20
Japutra, Arnold
19
Pauwels, Koen
19
Sarkar, Abhigyan
18
Torres, Ivonne M.
18
Zúñiga, Miguel Ángel
18
Diehl, Sandra
17
Guzman, Francisco
17
Eisend, Martin
16
Esch, Franz-Rudolf
16
MacInnis, Deborah J.
16
Wiedmann, Klaus-Peter
16
Burmann, Christoph
15
Ekinci, Yuksel
15
Keller, Kevin Lane
15
Kumar, V.
15
Rajagopal
15
Jang, Soocheong
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Taylor, Charles Raymond
14
Yoon, Sukki
14
Choi, Yung Kyun
13
Das, Gopal
13
Hudders, Liselot
13
Ilicic, Jasmina
13
Muehling, Darrel D.
13
more ...
less ...
Published in...
All
Journal of business research : JBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
7
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
8
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->