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subject:"Markenimage"
~person:"Ko, Eunju"
~subject:"China"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
China
Consumer behaviour
49
Konsumentenverhalten
49
Brand management
23
Markenführung
23
Luxury goods
22
Luxusgüter
22
Fashion
21
Mode
21
Brand
12
Markenartikel
12
Internet marketing
11
Online-Marketing
11
Beziehungsmarketing
10
Brand image
10
Relationship marketing
10
Customer value
9
Kundenwert
9
Marketing management
8
Marketingmanagement
8
Social Web
8
Social web
8
South Korea
6
Südkorea
6
Advertising effects
5
Nachhaltiger Konsum
5
Sustainable consumption
5
Textile distribution
5
Textilhandel
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Nachhaltigkeit
4
Sustainability
4
Werbung
4
purchase intention
4
Customer equity
3
Einzelhandel
3
Luxury
3
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9
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Article
12
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Article in journal
Aufsatz in Zeitschrift
12
Conference paper
1
Konferenzbeitrag
1
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English
12
Author
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Ko, Eunju
Diamantopoulos, Adamantios
26
Phau, Ian
26
Han, Heesup
24
Loureiro, Sandra Maria Correia
23
Bang, Nguyen
20
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Wang, Cheng Lu
16
Chan, Kara
15
Ekinci, Yuksel
14
Park, Jungkun
13
Sarkar, Juhi Gahlot
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Johnson, Lester W.
12
Liu, Matthew Tingchi
12
Das, Gopal
11
Hu, Wuyang
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Wong, IpKin Anthony
11
Bagozzi, Richard P.
10
Grohmann, Bianca
10
Hsu, Cathy H. C.
10
Hung, Kam
10
Jang, Soocheong
10
Liu, Chih-Hsing
10
Wang, Ying
10
Zúñiga, Miguel Ángel
10
Akram, Umair
9
Augusto, Mário Gomes
9
Balabanis, George
9
Bang Nguyen Viet
9
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Published in...
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Journal of business research : JBR
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
12
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
4
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
6
A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers
Lee, Seulgi
;
Ko, Eunju
;
Chae, Heeju
;
Minami, Chieko
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 93-110
Persistent link: https://www.econbiz.de/10011710586
Saved in:
7
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
8
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
9
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
10
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
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