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subject:"Markenimage"
~person:"Melewar, T. C."
~person:"Wong, IpKin Anthony"
~subject:"Service quality"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Service quality
Consumer behaviour
70
Konsumentenverhalten
70
Brand management
32
Markenführung
32
Brand image
26
Beziehungsmarketing
21
Relationship marketing
21
Customer satisfaction
19
Kundenzufriedenheit
19
Brand
12
Markenartikel
12
Corporate reputation
9
Dienstleistungsqualität
9
Firmenimage
9
Gambling
8
Glücksspiel
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Reputation
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Cognition
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Einzelhandel
7
Kognition
7
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7
Marketingmanagement
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Hotellerie
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Viral marketing
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Virales Marketing
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Branchenentwicklung
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Emotion
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Gastronomie
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Holiday behaviour
4
Personality psychology
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Persönlichkeitspsychologie
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Restaurant industry
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Melewar, T. C.
Wong, IpKin Anthony
Han, Heesup
48
Usman, Osly
35
Phau, Ian
30
Loureiro, Sandra Maria Correia
28
Diamantopoulos, Adamantios
27
Mattila, Anna S.
25
Bang, Nguyen
21
Jang, Soocheong
21
Prentice, Catherine
21
Sreejesh, S.
21
Japutra, Arnold
20
Hollebeek, Linda D.
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Huber, Frank
18
Hyun, Sunghyup Sean
17
Balaji, M. S.
16
Park, Jungkun
16
Paul, Justin
16
Bilgihan, Anil
15
Ekinci, Yuksel
15
Line, Nathaniel D.
15
McColl-Kennedy, Janet R.
15
Sarkar, Juhi Gahlot
15
Hanks, Lydia
14
Johnson, Lester W.
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
Bauer, Hans H.
13
Burmann, Christoph
13
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
Sharma, Piyush
13
Das, Gopal
12
Eisingerich, Andreas B
12
Gong, Taeshik
12
Keller, Kevin Lane
12
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Journal of business research : JBR
5
International journal of hospitality management
4
Corporate reputation review
2
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of travel and tourism marketing
2
Qualitative market research : an international journal
2
Asia Pacific journal of marketing and logistics
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
The marketing review
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Tourism management perspectives : TMP
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ECONIS (ZBW)
33
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1
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
How folk music induces destination image : a synthesis between sensory marketing and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
4
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
5
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
6
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
7
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
8
A multilevel synthesis of subjective and objective measures of foodservices in the experience process
Wen, Huijun
;
Wong, IpKin Anthony
;
Kim, Seongseop
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328008
Saved in:
9
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
10
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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