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subject:"Markenimage"
~person:"Melewar, T. C."
~subject:"Brand"
~subject:"Service quality"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Brand
Service quality
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
25
Markenführung
25
Brand image
17
Corporate reputation
9
Firmenimage
9
Markenartikel
9
Reputation
8
Marketing management
7
Marketingmanagement
7
Beziehungsmarketing
6
Relationship marketing
6
Branchenentwicklung
4
Einzelhandel
4
Retail trade
4
Sector development
4
Brand loyalty
3
Brand reputation
3
Cognition
3
Corporate image
3
Einkaufszentrum
3
Higher education institution
3
Hochschule
3
Kognition
3
Ladengestaltung
3
Place marketing
3
Public relations
3
Shopping center
3
Standortmarketing
3
Store design
3
Welt
3
World
3
Öffentlichkeitsarbeit
3
Advertising
2
Advertising effects
2
Asia
2
Asien
2
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Article
19
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19
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19
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English
19
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Melewar, T. C.
Han, Heesup
51
Phau, Ian
38
Usman, Osly
35
Loureiro, Sandra Maria Correia
32
Diamantopoulos, Adamantios
28
Mattila, Anna S.
27
Huber, Frank
26
Dawes, John
24
Sarkar, Abhigyan
23
Sreejesh, S.
23
Bang, Nguyen
22
Jang, Soocheong
22
Prentice, Catherine
22
Guzman, Francisco
20
Hollebeek, Linda D.
20
Japutra, Arnold
20
Paul, Justin
19
Bauer, Hans H.
18
Ko, Eunju
18
Fetscherin, Marc
17
Hyun, Sunghyup Sean
17
Keller, Kevin Lane
17
Park, Jungkun
17
Romaniuk, Jenni
17
Sarkar, Juhi Gahlot
17
Sattler, Henrik
17
Balaji, M. S.
16
Fournier, Susan
16
Gierl, Heribert
16
Veloutsou, Cleopatra
16
Wong, IpKin Anthony
16
Bilgihan, Anil
15
Ekinci, Yuksel
15
Hanks, Lydia
15
Johnson, Lester W.
15
Line, Nathaniel D.
15
MacInnis, Deborah J.
15
McColl-Kennedy, Janet R.
15
Wiedmann, Klaus-Peter
15
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Published in...
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Journal of business research : JBR
3
Corporate reputation review
2
European journal of marketing : EJM
2
Qualitative market research : an international journal
2
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The marketing review
1
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ECONIS (ZBW)
19
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
8
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
9
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
10
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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