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subject:"Markenimage"
~person:"Melewar, T. C."
~subject:"Marketing management"
~subject:"Service quality"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Marketing management
Service quality
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
25
Markenführung
25
Brand image
17
Brand
9
Corporate reputation
9
Firmenimage
9
Markenartikel
9
Reputation
8
Marketingmanagement
7
Beziehungsmarketing
6
Relationship marketing
6
Branchenentwicklung
4
Einzelhandel
4
Retail trade
4
Sector development
4
Brand loyalty
3
Brand reputation
3
Cognition
3
Corporate image
3
Einkaufszentrum
3
Higher education institution
3
Hochschule
3
Kognition
3
Ladengestaltung
3
Place marketing
3
Public relations
3
Shopping center
3
Standortmarketing
3
Store design
3
Welt
3
World
3
Öffentlichkeitsarbeit
3
Advertising
2
Advertising effects
2
Asia
2
Asien
2
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15
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Article
20
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20
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20
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English
20
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Melewar, T. C.
Han, Heesup
48
Usman, Osly
35
Loureiro, Sandra Maria Correia
30
Phau, Ian
30
Diamantopoulos, Adamantios
29
Mattila, Anna S.
27
Bang, Nguyen
22
Huber, Frank
21
Jang, Soocheong
21
Prentice, Catherine
21
Sreejesh, S.
21
Hollebeek, Linda D.
20
Japutra, Arnold
20
Sarkar, Abhigyan
20
Bauer, Hans H.
18
Gierl, Heribert
18
Guzman, Francisco
18
Paul, Justin
18
Balaji, M. S.
17
Hyun, Sunghyup Sean
17
Ko, Eunju
17
Kumar, V.
17
Vrontis, Demetris
17
McColl-Kennedy, Janet R.
16
Park, Jungkun
16
Rajagopal
16
Wiedmann, Klaus-Peter
16
Bilgihan, Anil
15
Ekinci, Yuksel
15
Johnson, Lester W.
15
Keller, Kevin Lane
15
Line, Nathaniel D.
15
MacInnis, Deborah J.
15
Pelsmacker, Patrick de
15
Sarkar, Juhi Gahlot
15
Wong, IpKin Anthony
15
Burmann, Christoph
14
Hanks, Lydia
14
Lee, Seonjeong
14
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Published in...
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Journal of business research : JBR
3
Corporate reputation review
2
European journal of marketing : EJM
2
Qualitative market research : an international journal
2
The marketing review
2
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
20
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
8
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
9
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
10
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
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