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subject:"Markenimage"
~person:"Melewar, T. C."
~subject:"Service quality"
~subject:"Welt"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Service quality
Welt
Consumer behaviour
34
Konsumentenverhalten
34
Brand management
25
Markenführung
25
Brand image
17
Brand
9
Corporate reputation
9
Firmenimage
9
Markenartikel
9
Reputation
8
Marketing management
7
Marketingmanagement
7
Beziehungsmarketing
6
Relationship marketing
6
Branchenentwicklung
4
Einzelhandel
4
Retail trade
4
Sector development
4
Brand loyalty
3
Brand reputation
3
Cognition
3
Corporate image
3
Einkaufszentrum
3
Higher education institution
3
Hochschule
3
Kognition
3
Ladengestaltung
3
Place marketing
3
Public relations
3
Shopping center
3
Standortmarketing
3
Store design
3
World
3
Öffentlichkeitsarbeit
3
Advertising
2
Advertising effects
2
Asia
2
Asien
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18
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English
21
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Melewar, T. C.
Han, Heesup
49
Usman, Osly
35
Phau, Ian
31
Loureiro, Sandra Maria Correia
28
Diamantopoulos, Adamantios
27
Mattila, Anna S.
25
Bang, Nguyen
21
Jang, Soocheong
21
Prentice, Catherine
21
Sreejesh, S.
21
Japutra, Arnold
20
Guzman, Francisco
19
Hollebeek, Linda D.
19
Sarkar, Abhigyan
19
Huber, Frank
18
Belk, Russell W.
17
Hyun, Sunghyup Sean
17
Laroche, Michel
17
Balaji, M. S.
16
Park, Jungkun
16
Paul, Justin
16
Bilgihan, Anil
15
Ekinci, Yuksel
15
Line, Nathaniel D.
15
McColl-Kennedy, Janet R.
15
Sarkar, Juhi Gahlot
15
Wiedmann, Klaus-Peter
15
Wong, IpKin Anthony
15
Hanks, Lydia
14
Johnson, Lester W.
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
Veloutsou, Cleopatra
14
Bauer, Hans H.
13
Burmann, Christoph
13
Eisingerich, Andreas B
13
Fetscherin, Marc
13
Gierl, Heribert
13
Gursoy, Dogan
13
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Journal of business research : JBR
3
Corporate reputation review
2
European journal of marketing : EJM
2
Qualitative market research : an international journal
2
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Technological forecasting & social change : an international journal
1
The marketing review
1
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ECONIS (ZBW)
21
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
8
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
9
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
10
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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