//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenimage"
~person:"Park, C. Whan"
~subject:"Privater Konsum"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Privater Konsum
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Relationship marketing
3
Brand
2
Brand extension
2
Markenartikel
2
Markentransfer
2
Measurement
1
Messung
1
Nike <Firma>
1
Psychology of advertising
1
Theorie
1
Theory
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
7
Aufsatz in Zeitschrift
7
Book section
3
Reprint
2
Language
All
English
3
Author
All
Park, C. Whan
Schmitt, Bernd
4
Calder, Bobby J.
3
Keller, Kevin Lane
3
Levy, Sidney J.
3
Sternthal, Brian
3
Aaker, Jennifer
2
Asmat Nizam Abdul Talib
2
Balboni, Bernardo
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Brakus, J. Joško
2
Dodgson, Mark
2
D’Arco, Mario
2
Elliott, Richard
2
Erdem, Tülin
2
Garolera, Jordi
2
Grappi, Silvia
2
Hawkins, Cyndy
2
Hellmann, Kai-Uwe
2
Henderson, Geraldine Rosa
2
Hennigs, Nadine
2
Hill, Ronald Paul
2
Iperen, Rudolf-Jan van
2
Kuhn, Kerri-Ann L.
2
Loureiro, Sandra Maria Correia
2
Marino, Vittoria
2
Ozaki, Ritsuko
2
Pope, Nigel K. Ll.
2
Schmidt, Steffen
2
Schweiger, Günter
2
Terlutter, Ralf
2
Tybout, Alice M.
2
Valenzuela, Ana
2
Wiedmann, Klaus-Peter
2
Wüstefeld, Thomas
2
Abdul-Latif, Samshul-Amry
1
Abu Bakar bin Abdul Hamid
1
Abu-Daabes, Ajayeb Salama
1
Abuelmaatti, Aisha
1
more ...
less ...
Published in...
All
Brand management ; Vol. 3
2
Handbook of brand relationships
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
2
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
3
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->