//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenimage"
~person:"Paul, Justin"
~subject:"Einzelhandel"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Einzelhandel
Social Web
Consumer behaviour
58
Konsumentenverhalten
58
Brand management
12
Markenführung
12
Brand image
11
Beziehungsmarketing
8
Brand
8
Markenartikel
8
Online retailing
8
Online-Handel
8
Relationship marketing
8
Retail trade
8
Bibliometrics
7
Bibliometrie
7
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Environmental consciousness
6
Luxury goods
6
Luxusgüter
6
Service quality
6
Umweltbewusstsein
6
India
5
Indien
5
Confidence
4
Emerging economies
4
Innovation adoption
4
Innovationsakzeptanz
4
Motivation
4
Purchase intention
4
Satisfaction
4
Schwellenländer
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Bio-Lebensmittel
3
Consumer motivation
3
Frauen
3
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
19
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatzsammlung
1
Language
All
English
20
Author
All
Paul, Justin
Loureiro, Sandra Maria Correia
38
Grewal, Dhruv
32
Phau, Ian
29
Bang, Nguyen
26
Diamantopoulos, Adamantios
26
Pantano, Eleonora
26
Das, Gopal
25
Gázquez-Abad, Juan Carlos
24
Martínez-López, Francisco J.
24
Han, Heesup
23
Usman, Osly
23
Huber, Frank
22
Melewar, T. C.
22
Dwivedi, Yogesh Kumar
21
Rajagopal
21
Filieri, Raffaele
20
Japutra, Arnold
20
Sarkar, Abhigyan
19
Schramm-Klein, Hanna
19
Swoboda, Bernhard
19
Veloutsou, Cleopatra
19
Gil Saura, Irene
18
Khare, Arpita
18
Ko, Eunju
18
Ekinci, Yuksel
17
Gijsbrechts, Els
17
Guzman, Francisco
17
Hollebeek, Linda D.
17
Wiedmann, Klaus-Peter
17
Dennis, Charles
16
Roggeveen, Anne L.
16
Sands, Sean
16
Bauer, Hans H.
15
Burmann, Christoph
15
Gierl, Heribert
15
Park, Jungkun
15
Sarkar, Juhi Gahlot
15
Vrontis, Demetris
15
Zielke, Stephan
15
more ...
less ...
Published in...
All
International journal of consumer studies
3
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
European management journal
1
International journal of Indian culture and business management
1
International marketing review
1
Journal of promotion management : JPM
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
5
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
6
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
7
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
8
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
9
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
10
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->