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subject:"Markenimage"
~person:"Paul, Justin"
~subject:"Luxury goods"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Luxury goods
Privater Konsum
Consumer behaviour
58
Konsumentenverhalten
58
Brand management
12
Markenführung
12
Brand image
11
Beziehungsmarketing
8
Brand
8
Einzelhandel
8
Markenartikel
8
Online retailing
8
Online-Handel
8
Relationship marketing
8
Retail trade
8
Bibliometrics
7
Bibliometrie
7
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Environmental consciousness
6
Luxusgüter
6
Service quality
6
Umweltbewusstsein
6
India
5
Indien
5
Confidence
4
Emerging economies
4
Innovation adoption
4
Innovationsakzeptanz
4
Motivation
4
Purchase intention
4
Satisfaction
4
Schwellenländer
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Bio-Lebensmittel
3
Consumer motivation
3
Frauen
3
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Article
16
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16
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16
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English
16
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Paul, Justin
Phau, Ian
46
Ko, Eunju
32
Loureiro, Sandra Maria Correia
28
Diamantopoulos, Adamantios
26
Han, Heesup
25
Wiedmann, Klaus-Peter
25
Valette-Florence, Pierre
21
Seo, Yuri
20
Guzman, Francisco
19
Septianto, Felix
19
Usman, Osly
19
Bang, Nguyen
18
Christodoulides, George
18
Japutra, Arnold
18
Melewar, T. C.
18
Sarkar, Abhigyan
18
Huber, Frank
17
Hyun, Sunghyup Sean
17
Jain, Sheetal
17
Agarwal, Sumit
16
Shukla, Paurav
16
Ekinci, Yuksel
15
Hennigs, Nadine
15
Kapferer, Jean-Noël
15
Shimul, Anwar Sadat
15
Gierl, Heribert
14
Hurd, Michael D.
14
Johnson, Lester W.
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Balabanis, George
13
Burmann, Christoph
13
Carroll, Chris
13
Clements, Kenneth W.
13
Jang, Soocheong
13
Park, Jungkun
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Guido, Gianluigi
12
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Journal of retailing and consumer services
3
International journal of consumer studies
2
Journal of business research : JBR
2
Business strategy and the environment
1
European management journal
1
European management review : EMR
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
16
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
5
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
6
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
7
Watching is valuable : consumer views : content consumption on OTT platforms
Chakraborty, Debarun
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235399
Saved in:
8
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
9
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
10
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
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