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subject:"Markenimage"
~person:"Paul, Justin"
~subject:"Online-Marketing"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Online-Marketing
Privater Konsum
Consumer behaviour
58
Konsumentenverhalten
58
Brand management
12
Markenführung
12
Brand image
11
Beziehungsmarketing
8
Brand
8
Einzelhandel
8
Markenartikel
8
Online retailing
8
Online-Handel
8
Relationship marketing
8
Retail trade
8
Bibliometrics
7
Bibliometrie
7
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Environmental consciousness
6
Luxury goods
6
Luxusgüter
6
Service quality
6
Umweltbewusstsein
6
India
5
Indien
5
Confidence
4
Emerging economies
4
Innovation adoption
4
Innovationsakzeptanz
4
Motivation
4
Purchase intention
4
Satisfaction
4
Schwellenländer
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Bio-Lebensmittel
3
Consumer motivation
3
Frauen
3
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14
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14
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14
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English
14
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Paul, Justin
Phau, Ian
30
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
26
Usman, Osly
25
Han, Heesup
21
Bang, Nguyen
20
Ko, Eunju
20
Huber, Frank
19
Dwivedi, Yogesh Kumar
17
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Pelsmacker, Patrick de
17
Sarkar, Abhigyan
17
Agarwal, Sumit
16
Ekinci, Yuksel
16
Dens, Nathalie
15
Filieri, Raffaele
15
Jang, Soocheong
15
Pauwels, Koen
15
Sreejesh, S.
15
Veloutsou, Cleopatra
15
Wiedmann, Klaus-Peter
15
Bauer, Hans H.
14
Burmann, Christoph
14
Gierl, Heribert
14
Hollebeek, Linda D.
14
Hurd, Michael D.
14
MacInnis, Deborah J.
14
Sarkar, Juhi Gahlot
14
Carroll, Chris
13
Clements, Kenneth W.
13
Shimul, Anwar Sadat
13
Vrontis, Demetris
13
Bang Nguyen Viet
12
Batra, Rajeev
12
Das, Gopal
12
Fetscherin, Marc
12
Ghose, Anindya
12
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Journal of retailing and consumer services
3
International journal of consumer studies
2
Journal of business research : JBR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Business strategy and the environment
1
European management journal
1
International marketing review
1
Journal of promotion management : JPM
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
14
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1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
4
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
5
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
6
Watching is valuable : consumer views : content consumption on OTT platforms
Chakraborty, Debarun
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235399
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
9
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
10
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
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