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subject:"Markenimage"
~person:"Paul, Justin"
~subject:"Privater Konsum"
~subject:"Satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Privater Konsum
Satisfaction
Consumer behaviour
58
Konsumentenverhalten
58
Brand management
12
Markenführung
12
Brand image
11
Beziehungsmarketing
8
Brand
8
Einzelhandel
8
Markenartikel
8
Online retailing
8
Online-Handel
8
Relationship marketing
8
Retail trade
8
Bibliometrics
7
Bibliometrie
7
Customer satisfaction
7
Kundenzufriedenheit
7
Dienstleistungsqualität
6
Environmental consciousness
6
Luxury goods
6
Luxusgüter
6
Service quality
6
Umweltbewusstsein
6
India
5
Indien
5
Confidence
4
Emerging economies
4
Innovation adoption
4
Innovationsakzeptanz
4
Motivation
4
Purchase intention
4
Schwellenländer
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Bio-Lebensmittel
3
Consumer motivation
3
Frauen
3
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English
15
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Paul, Justin
Phau, Ian
29
Han, Heesup
28
Loureiro, Sandra Maria Correia
28
Diamantopoulos, Adamantios
26
Bang, Nguyen
20
Usman, Osly
19
Japutra, Arnold
18
Melewar, T. C.
18
Guzman, Francisco
17
Huber, Frank
17
Sarkar, Abhigyan
17
Agarwal, Sumit
16
Ekinci, Yuksel
14
Hurd, Michael D.
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Carroll, Chris
13
Clements, Kenneth W.
13
Jang, Soocheong
13
Ko, Eunju
13
MacInnis, Deborah J.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hyun, Sunghyup Sean
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Welsch, Heinz
12
Wiedmann, Klaus-Peter
12
Zarantonello, Lia
12
Batra, Rajeev
11
Crawley, Edmund
11
Das, Gopal
11
Dräger, Lena
11
Gil Saura, Irene
11
Grohmann, Bianca
11
Park, C. Whan
11
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Journal of retailing and consumer services
3
International journal of consumer studies
2
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
European management journal
1
European management review : EMR
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
15
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1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
4
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
Watching is valuable : consumer views : content consumption on OTT platforms
Chakraborty, Debarun
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014235399
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
Saved in:
9
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
10
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
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