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subject:"Markenimage"
~person:"Sarkar, Abhigyan"
~subject:"Markenartikel"
~subject:"Privater Konsum"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Markenartikel
Privater Konsum
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
23
Markenführung
23
Brand
19
Brand image
17
Beziehungsmarketing
12
Emotion
12
Relationship marketing
12
India
5
Indien
5
Jugendliche
5
Youth
5
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Service quality
3
Advertising effects
2
Brand community
2
Brand embarrassment
2
Brand hate
2
Brand jealousy
2
Brand love
2
Brand loyalty
2
Brand nostalgia
2
Brand relationship quality
2
Computerspiel
2
Einzelhandel
2
Fashion
2
Internet marketing
2
Marketing
2
Mode
2
Narcissistic brand love
2
Online-Marketing
2
Other customer perception
2
Perception
2
Retail trade
2
Target group
2
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21
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21
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21
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English
21
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Sarkar, Abhigyan
Phau, Ian
36
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
27
Han, Heesup
25
Huber, Frank
25
Dawes, John
23
Bang, Nguyen
19
Guzman, Francisco
19
Usman, Osly
19
Ko, Eunju
18
Melewar, T. C.
18
Fetscherin, Marc
17
Fournier, Susan
17
Japutra, Arnold
17
Keller, Kevin Lane
17
Romaniuk, Jenni
17
Sattler, Henrik
17
Agarwal, Sumit
16
Sarkar, Juhi Gahlot
16
Veloutsou, Cleopatra
16
Bauer, Hans H.
15
Gierl, Heribert
15
MacInnis, Deborah J.
15
Park, C. Whan
15
Paul, Justin
15
Sreejesh, S.
15
Wiedmann, Klaus-Peter
15
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Hurd, Michael D.
14
Bagozzi, Richard P.
13
Batra, Rajeev
13
Burmann, Christoph
13
Carroll, Chris
13
Clements, Kenneth W.
13
Dubé, Jean-Pierre
13
Valette-Florence, Pierre
13
Aiello, Gaetano
12
Bronnenberg, Bart J.
12
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The marketing review
3
Asia Pacific journal of marketing and logistics
2
Qualitative market research : an international journal
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Society and business review
1
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ECONIS (ZBW)
21
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
8
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
10
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
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