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subject:"Markenimage"
~person:"Sreejesh, S."
~subject:"Social Web"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Social Web
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
13
Beziehungsmarketing
12
Brand management
12
Markenführung
12
Relationship marketing
12
Dienstleistungsqualität
10
Service quality
10
Customer satisfaction
9
Kundenzufriedenheit
9
Brand
8
Computerspiel
8
Internet marketing
8
Markenartikel
8
Online-Marketing
8
Video game
8
Advertising effects
7
Werbewirkung
7
Viral marketing
4
Virales Marketing
4
Beschwerdemanagement
3
Complaint management
3
Perception
3
Wahrnehmung
3
Advergames
2
Advertising
2
Brand hate
2
Brand memory
2
Cognition
2
Emotion
2
Experiment
2
Game theory
2
Hotel industry
2
Hotellerie
2
In-game advertising
2
India
2
Indien
2
Kognition
2
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English
13
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Sreejesh, S.
Loureiro, Sandra Maria Correia
32
Phau, Ian
29
Diamantopoulos, Adamantios
26
Usman, Osly
22
Han, Heesup
21
Huber, Frank
21
Filieri, Raffaele
20
Bang, Nguyen
19
Veloutsou, Cleopatra
19
Dwivedi, Yogesh Kumar
18
Melewar, T. C.
18
Guzman, Francisco
17
Japutra, Arnold
17
Ko, Eunju
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
16
Hollebeek, Linda D.
16
Wiedmann, Klaus-Peter
16
Burmann, Christoph
14
Flavián Blanco, Carlos
14
Pelsmacker, Patrick de
14
Sarkar, Juhi Gahlot
14
Bagozzi, Richard P.
13
Bauer, Hans H.
13
Das, Gopal
13
Foroudi, Pantea
13
Martínez-López, Francisco J.
13
Paul, Justin
13
Shimul, Anwar Sadat
13
Vrontis, Demetris
13
Bang Nguyen Viet
12
Bigné Alcañiz, J. Enrique
12
De Chernatony, Leslie
12
Dens, Nathalie
12
Fetscherin, Marc
12
Gierl, Heribert
12
Jang, Soocheong
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
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Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Indian business research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Theoretical economics letters
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
13
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1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
5
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
6
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
7
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
8
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
9
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
10
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
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