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subject:"Markenimage"
~source:"econis"
~subject:"Kundenzufriedenheit"
~type_genre:"Collection of articles written by one author"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
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ECONIS (ZBW)
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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2
Understanding customers' decision-making, perceptions, and evaluations in the customer journey
Sarikaya, Serkan
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2019
Persistent link: https://www.econbiz.de/10012105262
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3
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
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2018
Persistent link: https://www.econbiz.de/10011960279
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4
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
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2017
Persistent link: https://www.econbiz.de/10011659566
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5
Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
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2017
Persistent link: https://www.econbiz.de/10011705406
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6
Processing fluency in consumer judgments
Graf, Laura K. M.
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2016
Persistent link: https://www.econbiz.de/10011635358
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7
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
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2016
Persistent link: https://www.econbiz.de/10011635359
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8
Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
-
2015
Persistent link: https://www.econbiz.de/10013427492
Saved in:
9
Consumer reviews and social media marketing
Baum, Daniela
-
2014
-
1. ed.
Persistent link: https://www.econbiz.de/10010488091
Saved in:
10
Social motivations in markets and the public sphere
Friedrichsen, Jana
-
2013
Persistent link: https://www.econbiz.de/10010191658
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