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subject:"Markenimage"
~source:"econis"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Kundenzufriedenheit
Consumer behaviour
77,746
Konsumentenverhalten
77,731
Theorie
8,790
Theory
8,785
Beziehungsmarketing
8,619
Relationship marketing
8,616
Markenführung
7,237
Brand management
7,236
Brand image
6,410
Online retailing
5,328
Online-Handel
5,327
Customer satisfaction
5,292
Social Web
4,477
Social web
4,477
USA
4,454
United States
4,388
Online-Marketing
4,261
Internet marketing
4,242
Dienstleistungsqualität
4,202
Service quality
4,202
Brand
4,163
Markenartikel
4,131
Einzelhandel
4,009
Retail trade
3,961
Deutschland
3,690
Germany
3,592
Werbewirkung
3,472
Advertising effects
3,460
Electronic Commerce
3,430
E-commerce
3,348
Experiment
3,252
Emotion
3,081
Werbung
2,801
Private consumption
2,798
Privater Konsum
2,798
Advertising
2,790
Preismanagement
2,689
Pricing strategy
2,689
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5,933
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1,786
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9,778
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1,457
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6
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166
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118
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29
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19
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11
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10,956
German
278
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4
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3
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Han, Heesup
65
Usman, Osly
36
Loureiro, Sandra Maria Correia
32
Phau, Ian
31
Bang, Nguyen
26
Diamantopoulos, Adamantios
26
Mattila, Anna S.
25
Wong, IpKin Anthony
23
Jang, Soocheong
22
Hyun, Sunghyup Sean
21
Prentice, Catherine
21
Huber, Frank
20
Sreejesh, S.
20
Japutra, Arnold
19
Melewar, T. C.
19
Sarkar, Abhigyan
19
Bilgihan, Anil
18
Guzman, Francisco
18
Paul, Justin
17
Hollebeek, Linda D.
16
Liu, Chih-Hsing
16
Park, Jungkun
16
Prayag, Girish
16
Sarkar, Juhi Gahlot
16
Balaji, M. S.
15
Mittal, Vikas
15
Siddiqui, Danish Ahmed
15
Ahn, Jiseon
14
Casidy, Riza
14
Ekinci, Yuksel
14
Gierl, Heribert
14
Gil Saura, Irene
14
Johnson, Lester W.
14
Khan, Imran
14
Bauer, Hans H.
13
Burmann, Christoph
13
Das, Gopal
13
Fetscherin, Marc
13
Kumar, V.
13
Lee, Seonjeong
13
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Springer Fachmedien Wiesbaden
10
IGI Global
3
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
RWTH Aachen
2
University of Madras / Department of Commerce
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Economic Association
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
Institute of Leadership and Management <London>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Marketing Research Symposium <1977, Bloomington, Ind.>
1
National Bureau of Economic Research
1
Society for Consumer Psychology.
1
Technische Universität Braunschweig
1
Technische Universität Dresden
1
United States / Dept. of Agriculture / Economic Research Service
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Universität Rostock / Ostseeinstitut für Marketing, Verkehr und Tourismus
1
Verlag Dr. Kovač
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
All
Journal of retailing and consumer services
516
Journal of business research : JBR
478
The journal of product & brand management
248
International journal of hospitality management
230
The journal of brand management : an international journal
212
Psychology & marketing
141
Asia Pacific journal of marketing and logistics
130
Cogent business & management
113
Journal of travel and tourism marketing
111
The journal of services marketing
110
Journal of hospitality marketing & management
107
European journal of marketing : EJM
104
International journal of contemporary hospitality management
92
Journal of international consumer marketing
81
Tourism management : research, policies, practice
79
Journal of marketing communications
78
Journal of strategic marketing
73
Marketing intelligence & planning
73
International journal of consumer studies
66
Services marketing quarterly
66
The journal of consumer marketing
66
Journal of global marketing
64
The service industries journal
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Marketing letters : a journal of research in marketing
61
Journal of Islamic marketing
60
Journal of the Academy of Marketing Science
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of marketing
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
International marketing review
54
Journal of fashion marketing and management
54
International journal of retail & distribution management
52
International journal of electronic marketing and retailing : IJEMR
50
Journal of promotion management : innovations in planning and applied research
50
The international review of retail, distribution and consumer research
50
Service business
49
Tourism management perspectives : TMP
49
International journal of internet marketing and advertising : IJIMA
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
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All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
6
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21
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
22
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
23
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
24
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
25
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
26
Tourist personality, value co-creation, and emotional well-being
Uslu, Abdullah
;
Tosun, Petek
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465867
Saved in:
27
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
28
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Saved in:
29
The role of health and safety protocols and brand awareness for the recovery of hotel activity following a health crisis
Polo-Peña, Ana Isabel
;
Andrews, Hazel
;
Torrico-Jódar, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
1
,
pp. 500-522
Persistent link: https://www.econbiz.de/10014467536
Saved in:
30
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
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