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subject:"Markenimage"
~subject:"Marktforschung"
~type:"book"
~type_genre:"Glossary included"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Marktforschung
Consumer behaviour
45
Konsumentenverhalten
45
Verbraucherverhalten
18
Theorie
13
Theory
13
USA
11
United States
11
Marketing
9
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Relationship marketing
7
Market research
5
Consumer protection
4
Europa
4
Verbraucherschutz
4
Computer-assisted marketing
3
EU countries
3
EU-Staaten
3
Entscheidungsverhalten
3
Europäische Union
3
IT-gestütztes Marketing
3
Kundenmanagement
3
Markenartikel
3
Physical distribution
3
Vertrieb
3
1235-1900
2
Beschaffung
2
Betriebswirtschaftslehre
2
Brand
2
Brand image
2
Brand management
2
Business economics
2
Colonialism
2
Consumption theory
2
Customer value
2
Decision
2
Economic development
2
Entscheidung
2
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Glossary included
Hochschulschrift
232
Graue Literatur
222
Non-commercial literature
222
Thesis
177
Arbeitspapier
146
Working Paper
146
Collection of articles of several authors
90
Sammelwerk
90
Aufsatzsammlung
47
Bibliografie enthalten
43
Bibliography included
43
Konferenzschrift
40
Lehrbuch
34
Textbook
28
Conference proceedings
23
Article in journal
18
Aufsatz in Zeitschrift
18
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13
Fallstudie
13
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13
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11
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8
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Glossar enthalten
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Handbook
7
Handbuch
7
Bibliografie
6
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Amtsdruckschrift
4
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4
Forschungsbericht
4
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4
CD-ROM, DVD
3
Einführung
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5
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Ferrell, Odies C.
2
Pride, William M.
2
Assael, Henry
1
Baumgarth, Carsten
1
Bihler, Jürgen
1
Howard, John A.
1
Mowen, John C.
1
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Markenartikel / Sonderheft : das Magazin für Markenführung
1
Online Plus
1
Source
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ECONIS (ZBW)
7
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1
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
3
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
Saved in:
4
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
Saved in:
5
Consumer behavior : a strategic approach
Assael, Henry
-
2004
Persistent link: https://www.econbiz.de/10001848623
Saved in:
6
Consumer behavior
Mowen, John C.
-
1990
-
2nd ed.
Persistent link: https://www.econbiz.de/10013467334
Saved in:
7
Consumer behavior in marketing strategy
Howard, John A.
-
1989
Persistent link: https://www.econbiz.de/10000764093
Saved in:
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