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subject:"Markenimage"
~subject:"Service quality"
~subject:"Theory"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Service quality
Theory
Consumer behaviour
77,956
Konsumentenverhalten
77,741
Theorie
8,803
Beziehungsmarketing
8,619
Relationship marketing
8,618
Markenführung
7,238
Brand management
7,236
Brand image
6,411
Online retailing
5,328
Online-Handel
5,327
Customer satisfaction
5,295
Kundenzufriedenheit
5,291
USA
4,522
Social Web
4,477
Social web
4,477
United States
4,404
Online-Marketing
4,262
Internet marketing
4,243
Dienstleistungsqualität
4,202
Brand
4,165
Markenartikel
4,152
Einzelhandel
4,028
Retail trade
3,962
Deutschland
3,769
Germany
3,605
Verbraucherverhalten
3,551
Werbewirkung
3,482
Advertising effects
3,460
Electronic Commerce
3,459
E-commerce
3,351
Experiment
3,253
Emotion
3,081
Werbung
2,838
Advertising
2,799
Private consumption
2,798
Privater Konsum
2,798
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2,689
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4,099
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5,935
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10
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939
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777
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Han, Heesup
49
Usman, Osly
36
Huber, Frank
35
Bauer, Hans H.
32
Phau, Ian
30
Diamantopoulos, Adamantios
29
Loureiro, Sandra Maria Correia
28
Anderson, Simon P.
27
Gierl, Heribert
27
Mattila, Anna S.
26
Hruschka, Harald
24
Herrmann, Andreas
22
Prentice, Catherine
22
Bang, Nguyen
21
Jang, Soocheong
21
Mullainathan, Sendhil
21
Sheth, Jagdish N.
21
Sreejesh, S.
21
Swoboda, Bernhard
21
Japutra, Arnold
20
Kerschbamer, Rudolf
20
Hollebeek, Linda D.
19
Inderst, Roman
19
Melewar, T. C.
19
Postlewaite, Andrew
19
Sarkar, Abhigyan
19
Blundell, Richard W.
18
Guzman, Francisco
18
Hildebrandt, Lutz
18
Hyun, Sunghyup Sean
18
Janssen, Maarten C. W.
18
Wiedmann, Klaus-Peter
18
Decker, Reinhold
17
Paul, Justin
17
Balaji, M. S.
16
Belk, Russell W.
16
Johnson, Lester W.
16
Matsushima, Noriaki
16
Park, Jungkun
16
Peitz, Martin
16
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National Bureau of Economic Research
95
Springer Fachmedien Wiesbaden
16
INSEAD
9
European University Institute / Department of Economics
6
American Marketing Association
5
Deutschland / Bundeswehr / Universität Hamburg
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Christian-Albrechts-Universität zu Kiel
3
Edward Elgar Publishing
3
Friedrich-Schiller-Universität Jena
3
Fördergesellschaft Marketing an der Universität Augsburg
3
IGI Global
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Erasmus Research Institute of Management
2
European Marketing Academy
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
2
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Published in...
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Journal of business research : JBR
507
Journal of retailing and consumer services
486
The journal of product & brand management
254
International journal of hospitality management
253
The journal of brand management : an international journal
215
Psychology & marketing
138
Asia Pacific journal of marketing and logistics
118
The journal of services marketing
115
European journal of marketing : EJM
110
Journal of travel and tourism marketing
102
International journal of contemporary hospitality management
98
Journal of hospitality marketing & management
96
NBER working paper series
94
Cogent business & management
90
Working paper / National Bureau of Economic Research, Inc.
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
NBER Working Paper
84
Journal of international consumer marketing
80
Journal of marketing communications
79
The service industries journal
78
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Marketing intelligence & planning
75
Marketing letters : a journal of research in marketing
75
Discussion paper / Centre for Economic Policy Research
73
Services marketing quarterly
72
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
SpringerLink / Bücher
70
Journal of the Academy of Marketing Science
69
International journal of consumer studies
68
The journal of consumer marketing
67
Journal of marketing
65
Journal of strategic marketing
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
63
Gabler Edition Wissenschaft
62
Tourism management : research, policies, practice
62
Journal of economic psychology : research in economic psychology and behavioral economics
61
Journal of global marketing
61
International marketing review
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
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Source
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ECONIS (ZBW)
18,985
USB Cologne (EcoSocSci)
6
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31
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31
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
32
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
33
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
34
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
35
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
36
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Saved in:
37
The role of health and safety protocols and brand awareness for the recovery of hotel activity following a health crisis
Polo-Peña, Ana Isabel
;
Andrews, Hazel
;
Torrico-Jódar, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
1
,
pp. 500-522
Persistent link: https://www.econbiz.de/10014467536
Saved in:
38
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
39
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
40
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
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