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subject:"Marketing"
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Marketing
Electronic Commerce
22,944
E-commerce
20,490
Social Web
19,897
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19,892
Internet
19,665
Konsumentenverhalten
14,467
Consumer behaviour
14,462
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12,646
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12,495
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10,871
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10,856
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7,447
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7,105
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6,434
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6,126
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5,924
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5,549
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5,497
Beziehungsmarketing
5,059
Relationship marketing
5,057
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4,488
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4,449
Digitale Plattform
4,445
Elektronisches Geld
4,256
Electronic money
4,251
Digitization
4,134
Electronic Banking
4,059
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4,003
Informationstechnik
3,961
Information technology
3,722
Viral marketing
3,125
Virales Marketing
3,117
EU-Staaten
3,067
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3,040
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3,020
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2,954
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2,716
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2,679
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Fritz, Wolfgang
24
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20
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15
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11
Kollmann, Tobias
11
Kreutzer, Ralf T.
11
Scott, David Meerman
11
Krishnamurthy, Sandeep
9
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7
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7
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6
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6
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6
Sterne, Jim
6
Tuten, Tracy L.
6
Batte, Marvin T.
5
Blakeman, Robyn
5
Dwivedi, Yogesh Kumar
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Jones, Calvin
5
Kilian, Thomas
5
Schögel, Marcus
5
Setiawan, Iwan
5
Smith, Paul R.
5
Anderson, Chris
4
Bachmann, Ruediger
4
Berkley, Holly
4
Bruhn, Manfred
4
Diekmann, Florian
4
Ehrlich, Gabriel
4
Gbadamosi, Ayantunji
4
Grether, Mark
4
Halligan, Brian
4
Harris, Lisa
4
Hermanns, Arnold
4
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4
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4
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American Marketing Association
18
Springer Fachmedien Wiesbaden
15
Agricultural and Applied Economics Association - AAEA
11
IGI Global
8
Haufe-Lexware GmbH & Co. KG
5
Florida Atlantic University
4
Technische Universität <Braunschweig> / Institut für Marketing
4
Technische Universität Braunschweig / Institut für Marketing
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Department of Agricultural, Food and Resource Economics, Michigan State University
3
European Society for Opinion and Marketing Research
3
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
3
Springer Gabler <Firma>
3
Technische Universität Braunschweig
3
Université Paris-Dauphine (Paris IX)
3
Verlag Dr. Kovač
3
Wiley-VCH
3
Agricultural Marketing Service, Department of Agriculture
2
Ashridge
2
Berliner Wissenschafts-Verlag
2
Campus Verlag
2
Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
European Association of Agricultural Economists - EAAE
2
European Communication Council
2
Fachhochschule Reutlingen / European School of Business
2
HAL
2
NetLibrary, Inc
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Advertising Research Foundation
1
African Association of Agricultural Economists - AAAE
1
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SpringerLink / Bücher
63
Springer eBook Collection
27
Journal of business research : JBR
10
Springer eBook Collection / Business and Economics
10
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
9
Research
8
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
8
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing education : JME
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
7
essentials
7
EBSCOhost eBook Collection
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing intelligence & planning
6
Schriftenreihe Schwerpunkt Marketing
6
The connected customer : the changing nature of consumer and business markets
6
Electronic markets : the international journal on networked business
5
Journal of retailing and consumer services
5
Premier reference source
5
Twitter-Marketing : wer mitmacht, gewinnt!
5
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
4
AP
4
Business horizons
4
European journal of marketing : EJM
4
Europäische Hochschulschriften / 5
4
International journal of technology marketing : IJTMkt
4
International series in quantitative marketing
4
Journal of Food Distribution Research
4
Journal of advertising research
4
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
4
Springer eBook Collection / Business and Management
4
Sustainable marketing, branding, and reputation management : strategies for a greener future
4
Technische Universität Braunschweig - Institut für Wirtschaftswissenschaften - Abteilung Betriebswirtschaftslehre, insbesondere Marketing - Publikationen
4
The marketing review
4
Wettbewerbsvorteile durch Online-Marketing : die strategischen Perspektiven elektronischer Märkte ; mit 6 Tabellen
4
Wirtschaftswissenschaft
4
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ECONIS (ZBW)
1,244
USB Cologne (EcoSocSci)
416
BASE
88
RePEc
82
USB Cologne (business full texts)
27
EconStor
6
Other ZBW resources
3
ArchiDok
1
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Date (oldest first)
1861
Intégration méthodologique des outils sémiotiques appliqués au marketing
Pasquier, Martial
(
contributor
)
-
2005
site
Internet
: http://www.idheap.ch/ © 2005 IDHEAP, Chavannes-près-Renens 1 Résumé Dans le monde dans lequel …
Persistent link: https://www.econbiz.de/10003055563
Saved in:
1862
Veranstaltungsmarketing
Zanger, Cornelia
und Events, die das
Internet
in die Inszenierung einbinden. Eventmarketing ist ein interdisziplinäres Aufgabenfeld, das …
Persistent link: https://www.econbiz.de/10005840507
Saved in:
1863
A theory of marketing : outline of a social systems perspective
Lüdicke, Marius K.
(
contributor
)
-
2006
digital disintermediation in the
Internet
economy. In addition, consumer resistance was of interest in the 1930s (Fisk 1967 …
Persistent link: https://www.econbiz.de/10003302425
Saved in:
1864
Public-affairs-Management in Deutschland : Entwicklungen und Perspektiven
Siedentopp, Jan
(
contributor
)
-
2007
verzeichnet diese Publikation in der Deutschen Nationalbibliografie; detaillierte bibliografische Daten sind im
Internet
über …
Persistent link: https://www.econbiz.de/10003578834
Saved in:
1865
Signe et signification des discours de marketing : [analyse critique des contributions sémiotiques en marketing]
Pasquier, Martial
(
contributor
)
-
2005
Working paper de l'IDHEAP no 1/2005 mars 2005 Ce document se trouve sur notre site
Internet
: http …
Persistent link: https://www.econbiz.de/10003055559
Saved in:
1866
Assessing market performance : the current state of metrics
Ambler, Tim
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001751573
Saved in:
1867
Strategische Herausforderungen bei der Einführung von Bioprodukten in der Schweizer Gastronomiebranche
Maier, Simone
-
2001
Im Gegensatz zur Erfolgsstory der Bioprodukte im Schweizer Einzelhandel bleibt das entsprechende Angebot in der Gastronomie bislang auf wenige Einzelrestaurants im Alternativmilieu oder Gourmetbereich beschränkt. Die Arbeit schildert die Herausforderungen, die bei der Einführung von...
Persistent link: https://www.econbiz.de/10005844395
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