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subject:"Marketing management"
type_genre:"Fallstudie"
~subject:"Strategic management"
~type_genre:"Book section"
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Can firm size moderate navigating economic performance through strategic purchasing?
Inala, Uday
;
Valluri, John Yesudas
;
Rao, Gunupuru Koteswara
- In:
Data-driven decision making for long-term business success
,
(pp. 235-247)
.
2024
Persistent link: https://www.econbiz.de/10014483532
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2
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
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3
Redesigning of marketing mix elements affecting medical tourism through artificial intelligence (AI)
Ramanathan, Karuppasamy
;
Jenefa, Leena
;
Radhi, A. L. …
- In:
Reskilling the workforce for technological advancement
,
(pp. 222-240)
.
2024
Persistent link: https://www.econbiz.de/10014520094
Saved in:
4
Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
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5
Marketing strategy in MSMEs facing the Covid-19 pandemic
López Salazar, Gloria Leticia
;
Molina-Sánchez, Rubén
; …
- In:
Digital and Sustainable Transformations in a Post-COVID …
,
(pp. 329-345)
.
2023
Persistent link: https://www.econbiz.de/10014226101
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6
A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja
;
Krishnan, Namitha
- In:
Repositioning business : a strategic response to …
,
(pp. 86-102)
.
2022
Persistent link: https://www.econbiz.de/10013183890
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7
Entrepreneurship-based SME strategies : the sustainability and prosperity in the pandemic period
Eniola, Anthony Abiodun
;
Harry, Lydia
- In:
Entrepreneurship and post-pandemic future
,
(pp. 1-5)
.
2022
Persistent link: https://www.econbiz.de/10013202453
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8
Role of innovative marketing strategy for success of micro, small, and medium enterprises (MSMES)
Sathana, V.
;
Velnampy, T.
;
Rajumesh, S.
- In:
New horizons in management, leadership and …
,
(pp. 57-79)
.
2021
Persistent link: https://www.econbiz.de/10012582305
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9
E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata
;
Mandal, Arun Kumar
- In:
Comparative advantage in the knowledge economy : a …
,
(pp. 85-96)
.
2021
Persistent link: https://www.econbiz.de/10012814179
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10
Active social listening and its impact on firm strategies : study of Indian context
Bhattacharyya, Som Sekhar
;
Neenu, Neenu
- In:
Global challenges and strategic disruptors in Asian …
,
(pp. 95-114)
.
2021
Persistent link: https://www.econbiz.de/10012305223
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