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subject:"Marketingmanagement"
~isPartOf:"Business management review : journal of the University of Dar es Salaam Business School"
~language:"eng"
~subject:"Freizeitverhalten"
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Marketingmanagement
Freizeitverhalten
Advertising effects
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Beziehungsmarketing
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Brand Involvement
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Brand management
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Entertainment SMEs
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Freizeitwirtschaft
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KMU
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Musiime, Andrew
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Business management review : journal of the University of Dar es Salaam Business School
Advances in hospitality and leisure
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Tourism management : research, policies, practice
4
An Elgar reference collection
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International journal of leisure and tourism marketing : IJLTM
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The international library of critical writings in economics
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Applied economics
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Aspects of Tourism
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European research studies
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Journal of hospitality marketing & management
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Journal of vocational behavior
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Sport tourism : concepts and theories
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The service industries journal
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Tourism management perspectives : TMP
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(Bibliographic series / European Centre for Leisure and Education
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(European Centre for Leisure and Education. Bibliographic Series
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Acta Universitatis Danubius / Oeconomica
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American economic journal
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Amfiteatru economic : an economic and business research periodical
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Annals of economics and statistics
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Annotated bibliography - Commonwealth Bureau of Agricultural Economics
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Aspects of modern sociology
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Aspects of modern sociology. The social structure of modern Britain
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BEA working papers
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CAMA Working Paper
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Cabi Publishing
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Co-creation and well-being in tourism
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Cornell hospitality quarterly : CQ
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Decisions: risk and reward
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Economics / Discussion papers : the open-access, open-assessment e-journal
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Erlebnisinszenierung im Tourismus : erfolgreich mit emotionalen Produkten und Dienstleistungen
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The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew
;
Mwaipopo, Lufumbi
- In:
Business management review : journal of the University …
22
(
2019
)
2
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
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