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subject:"Marketingmanagement"
~person:"Baek, Tae Hyun"
~person:"Hudson, Simon"
~subject:"Freizeitverhalten"
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Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
2
"Lights, camera, action...!" : marketing film locations to Hollywood
Hudson, Simon
;
Tung, Vincent Wing Sun
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 188-205
Persistent link: https://www.econbiz.de/10003989406
Saved in:
3
Leisure constraint theory and sport tourism
Hinch, Tom
;
Jackson, Edgar L.
;
Hudson, Simon
;
Walker, …
- In:
Sport tourism : concepts and theories
,
(pp. 10-31)
.
2006
Persistent link: https://www.econbiz.de/10003554394
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