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subject:"Marketingmanagement"
~person:"Choi, Dongwon"
~person:"Garza-Baker, Krishna"
~subject:"co-branding"
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Marketingmanagement
co-branding
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Choi, Dongwon
Garza-Baker, Krishna
Dietl, Helmut
2
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2
Hartmann, Rainer
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International journal of advertising : the review of marketing communications
1
Journal of vacation marketing
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ECONIS (ZBW)
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Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
2
Post-stay email marketing implications for the hotel industry : role of email features, attitude, revisit intention and leisure involvement level
Yang, Kiseol
;
Min, Ji Hye
;
Garza-Baker, Krishna
- In:
Journal of vacation marketing
25
(
2019
)
4
,
pp. 405-417
Persistent link: https://www.econbiz.de/10012166080
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