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subject:"Marketingmanagement"
~person:"Hudson, Simon"
~person:"Pulh, Mathilde"
~subject:"destination marketing"
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Hudson, Simon
Pulh, Mathilde
Dietl, Helmut
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Appealing to tourists via branded entertainment : from theory to practice
Hudson, Simon
;
Tung, Vincent
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 123-137
Persistent link: https://www.econbiz.de/10011485043
Saved in:
2
Museoparks and re-enchantment of the museum visits : an approach centred on visual ethnology
Mencarelli, Rémi
;
Pulh, Mathilde
- In:
Qualitative market research : an international journal
15
(
2012
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10009548819
Saved in:
3
"Lights, camera, action...!" : marketing film locations to Hollywood
Hudson, Simon
;
Tung, Vincent Wing Sun
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 188-205
Persistent link: https://www.econbiz.de/10003989406
Saved in:
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