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subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Working Paper"
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Search: subject_exact:"Freizeitwirtschaft"
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Marketingmanagement
Freizeitwirtschaft
467
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464
Freizeit
104
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103
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86
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86
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78
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2
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1
Balachandran, Indra
1
Bang, Hye Jin
1
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Pulh, Mathilde
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Business management review : journal of the University of Dar es Salaam Business School
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Freiberger Arbeitspapiere
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
16
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1
Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud
;
Ben Amor, Nour El Houda
- In:
Expert journal of marketing
8
(
2020
)
2
,
pp. 118-128
Persistent link: https://www.econbiz.de/10012613034
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2
The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew
;
Mwaipopo, Lufumbi
- In:
Business management review : journal of the University …
22
(
2019
)
2
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
Saved in:
3
Marketing mix elements and customer service satisfaction : empirical evidence in the Malaysia edutainment theme park industry
Mohd. Haniff Jedin
;
Balachandran, Indra
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012607285
Saved in:
4
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
5
Post-stay email marketing implications for the hotel industry : role of email features, attitude, revisit intention and leisure involvement level
Yang, Kiseol
;
Min, Ji Hye
;
Garza-Baker, Krishna
- In:
Journal of vacation marketing
25
(
2019
)
4
,
pp. 405-417
Persistent link: https://www.econbiz.de/10012166080
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6
Absorptive capacity and market orientation in public service provision
Hodgkinson, Ian Richard
;
Hughes, Paul
;
Hughes, Matthew
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 211-229
Persistent link: https://www.econbiz.de/10009575427
Saved in:
7
Museoparks and re-enchantment of the museum visits : an approach centred on visual ethnology
Mencarelli, Rémi
;
Pulh, Mathilde
- In:
Qualitative market research : an international journal
15
(
2012
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10009548819
Saved in:
8
Re-examining the deployment of market orientation in the public leisure sector
Hodgkinson, Ian R.
;
Hughes, Paul
;
Hughes, Matthew
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10009702007
Saved in:
9
Effects of co-branding in the theme park industry : a preliminary study
Cornelis, Pieter C. M.
- In:
International journal of contemporary hospitality management
22
(
2010
)
6
,
pp. 775-796
Persistent link: https://www.econbiz.de/10008749360
Saved in:
10
"Lights, camera, action...!" : marketing film locations to Hollywood
Hudson, Simon
;
Tung, Vincent Wing Sun
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 188-205
Persistent link: https://www.econbiz.de/10003989406
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