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subject:"Moral Hazard"
subject:"Prinzipal-Agent-Theorie"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Shin, Jiwoong"
~subject:"Decision"
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online advertising
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Shin, Jiwoong
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
2
Incentive problems in performance-based online advertising pricing : cost per click vs. cost per action
Hu, Yu Jeffrey
;
Shin, Jiwoong
;
Tang, Zhulei
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2022-2038
Persistent link: https://www.econbiz.de/10011518691
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