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subject:"Multinationales Unternehmen"
type_genre:"Case study"
~isPartOf:"International marketing review"
~type_genre:"Aufsatz in Zeitschrift"
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Multinationales Unternehmen
EU countries
8
EU-Staaten
8
International marketing
4
Internationales Marketing
4
International market entry
3
Internationaler Markteintritt
3
Transnational corporation
3
Consumer behaviour
2
EU-Binnenmarkt
2
Europa
2
Europe
2
Firm performance
2
Konsumentenverhalten
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Marketing management
2
Marketingmanagement
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Single European market
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Strategic management
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Strategisches Management
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Unternehmenserfolg
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Außenhandelssektor
1
Behaviour
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Brand
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Brand evaluation
1
Brand image
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Brand management
1
Business network
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Collaborative cross-border innovation
1
Contingency theory
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Country of origin
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Cultural identity
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Decision
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Deutschland
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European Union
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Foreign market entry
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Case study
Aufsatz in Zeitschrift
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English
3
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Chebbi, Hela
1
Gaston-Breton, Charlotte
1
Gnizy, Itzhak
1
Martín Martín, Oscar
1
Shoham, Aviv
1
Thrassou, Alkis
1
Yahiaoui, Dorra
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International marketing review
European journal of industrial relations
23
Transfer : European review of labour and research ; quarterly review of the ETUI Research Department
12
European journal of international management : EJIM
10
Intereconomics : review of European economic policy
8
International tax and public finance
8
International business review : the official journal of the European International Business Academy
7
Journal of public economics
7
EIB papers
6
Economic modelling
6
Entrepreneurial business and economics review : EBER
5
European economic review : EER
5
Journal of common market studies : JCMS
5
Journal of economic geography
5
Research policy : policy, management and economic studies of science, technology and innovation
5
The European business journal
5
Aussenwirtschaft : schweizerische Zeitschrift für internationale Wirtschaftsbeziehungen ; the Swiss review of international economic relations
4
Journal of international economics
4
Management revue : socio-economic studies
4
Regional studies
4
Review of international political economy
4
Revue d'économie industrielle
4
The international journal of human resource management
4
The world economy : the leading journal on international economic relations
4
World tax journal : WTJ
4
Accounting, Economics, and Law : AEL ; a convivium
3
Applied economics
3
Applied economics letters
3
Asia Pacific business review
3
Asian economic papers
3
Competition & change : the journal of global business and political economy
3
Empirica : journal of european economics
3
Employee relations
3
FinanzArchiv : public finance analysis
3
Global business & economics review
3
IRM multinational reports
3
Ifo-Schnelldienst
3
Información comercial española : ICE : revista de economía
3
International review of economics & finance : IREF
3
Journal of banking & finance
3
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ECONIS (ZBW)
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1
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
2
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
3
International market selection and segmentation : a two-stage model
Gaston-Breton, Charlotte
;
Martín Martín, Oscar
- In:
International marketing review
28
(
2011
)
3
,
pp. 267-290
Persistent link: https://www.econbiz.de/10009242877
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