//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"SME"
subject:"Unternehmensgründung"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Working papers / ADB Institute"
~person:"Mohan, Mayoor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Small and medium-sized enterprises"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
SME
Unternehmensgründung
Dienstleistungssektor
2
KMU
2
Service industry
2
Adoption behavior
1
B-to-B-Marketing
1
B2B branding
1
Brand image
1
Brand management
1
Brand sensitivity
1
Business services
1
Business-to-business marketing
1
Commitment
1
Competitive advantage
1
Consumer behaviour
1
Dienstleistungsinnovation
1
Freie Berufe
1
Innovation
1
Innovation adoption
1
Innovation diffusion
1
Innovation management
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Innovationsmanagement
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenführung
1
Markenimage
1
Operational competence
1
Professional service firms
1
Professional services
1
Service brands
1
Service innovation
1
Small and medium-sized enterprises
1
Small to medium sized enterprises
1
Supplier relationship management
1
Sustainable competitive advantage
1
Unternehmensdienstleistung
1
Wettbewerbsvorteil
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Mohan, Mayoor
Yoshino, Naoyuki
16
Taghizadeh-Hesary, Farhad
15
Wignaraja, Ganeshan
4
Brink, Tove
3
Casidy, Riza
3
Hossain, Monzur
3
Karymshakov, Kamalbek
3
McGrath, Helen
3
O'Toole, Thomas
3
Sagara, Megumi
3
Shinozaki, Shigehiro
3
Torkkeli, Lasse
3
Trinh, Long Q.
3
Ali, Imran
2
Aseinov, Dastan
2
Azhgaliyeva, Dina
2
Barner-Rasmussen, Wilhelm
2
Bocconcelli, Roberta
2
Charoensivakorn, Phadet
2
Dayan, Mumin
2
Deyshappriya, N. P. Ravindra
2
Fukuda, Lisa
2
Hoa Thi Truong
2
Ivanova-Gongne, Maria
2
Jinjarak, Yothin
2
Kraus, Sascha
2
Kuwahara, Satoshi
2
Mascia, Danilo V.
2
Morgan, Peter J.
2
Naudé, Peter
2
Ndubisi, Nelson Oly
2
Nemoto, Naoko
2
Niraula, Baburam
2
Nyadzayo, Munyaradzi
2
Shankar, Savita
2
Sonobe, Tetsushi
2
Takeda, Asami
2
Vandenberg, Paul
2
Weerawardena, Jay
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Working papers / ADB Institute
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Service innovation and adoption in industrial markets : an SME perspective
Casidy, Riza
;
Nyadzayo, Munyaradzi
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 157-170
Persistent link: https://www.econbiz.de/10012289969
Saved in:
2
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->