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subject:"Schätzung"
type:"article"
~subject:"Markenführung"
~subject:"Organisatorischer Wandel"
~type_genre:"Fallstudie"
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Schätzung
Markenführung
Organisatorischer Wandel
Welt
163
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163
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18
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18
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12
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Adler, Terry R.
1
Anachotikul, Sudarat
1
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1
Brooks, Scott M.
1
Crawford, Tom
1
Eichengreen, Barry
1
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1
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1
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Corporate brand and corporate reputation
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Employer Branding : Arbeitgeber positionieren und präsentieren
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
Going global : practical applications and recommendations for HR and OD professionals in the global workplace
1
International journal of sports marketing & sponsorship
1
Journal of managerial issues : JMI
1
Journal of service management
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
1
New financing trends in Latin America : a bumpy road towards stability ; proceedings of a joint meeting organised by the BIS and the Federal Reserve Bank (FRB) of Atlanta in Mexico City, May 2007/ Bank for International Settlements, Monetary and Economic Department
1
Review of agricultural economics : RAE
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Strategische und internationale Perspektiven des Managements : Festschrift zum 60. Geburtstag von Prof. Dr. Martin K. Welge
1
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ECONIS (ZBW)
13
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1
Organizational hazards when a business unit goes rogue : the case of Andersen Consulting
Adler, Terry R.
;
Pittz, Thomas G.
;
Gomez, Claudia
- In:
Journal of managerial issues : JMI
29
(
2017
)
2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10011673208
Saved in:
2
FIFA World Cup brand elements and local inspirations
Weszka, Pawel
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 174-184
Persistent link: https://www.econbiz.de/10009373419
Saved in:
3
Multi-Marken Portfolios und Markenarchitektur : in der internationalen Hotellerie am Beispiel von Marriott International Inc.
Zehle, Frank
- In:
Mit der Marke zum Erfolg : Markenmanagement in …
,
(pp. 267-280)
.
2011
Persistent link: https://www.econbiz.de/10008807024
Saved in:
4
Exploring the interrelationship among patterns of service strategy changes and organizational design elements
Gebauer, Heiko
;
Fischer, Thomas
;
Fleisch, Elgar
- In:
Journal of service management
21
(
2010
)
1
,
pp. 103-129
Persistent link: https://www.econbiz.de/10003964402
Saved in:
5
Dove : Demokratisierung des Schönheitsideals als Differenzierungsinstrument
Fehling, Tina
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 352-370)
.
2010
Persistent link: https://www.econbiz.de/10003925034
Saved in:
6
Strategic surveying in the global marketplace and the role of vitality measures
Saltzman, Jeffrey M.
;
Brooks, Scott M.
- In:
Going global : practical applications and …
,
(pp. 231-255)
.
2010
Persistent link: https://www.econbiz.de/10003970367
Saved in:
7
Ernst & Young : die neue globale Employer-Branding-Kampagne
Laick, Steffen
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 232-242)
.
2009
Persistent link: https://www.econbiz.de/10003851315
Saved in:
8
Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van
;
Pieters, Jo
;
Crawford, Tom
-
2009
Persistent link: https://www.econbiz.de/10003785239
Saved in:
9
Sunkist growers : refreshing the brand
Boland, Michael A.
;
Pozo, Veronica
;
Sumner, Daniel A.
- In:
Review of agricultural economics : RAE
31
(
2009
)
3
,
pp. 628-639
Persistent link: https://www.econbiz.de/10003947131
Saved in:
10
Plumbing for Latin American capital markets
Anachotikul, Sudarat
;
Eichengreen, Barry
- In:
New financing trends in Latin America : a bumpy road …
,
(pp. 110-139)
.
2008
Persistent link: https://www.econbiz.de/10003696134
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