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subject:"Schätzung"
type_genre:"Aufsatz im Buch"
~person:"Herrmann, Andreas"
~type_genre:"Bibliography included"
~type_genre:"Book section"
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Herrmann, Andreas
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Neue betriebswirtschaftliche Forschung : Nbf
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ECONIS (ZBW)
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1
Evaluating multidimensional prices in the bundling context
Herrmann, Andreas
;
Wricke, Martin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 237-251)
.
1999
Persistent link: https://www.econbiz.de/10001425135
Saved in:
2
Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas
;
Huber, Frank
;
Higie Coulter, Robin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 253-267)
.
1999
Persistent link: https://www.econbiz.de/10001425139
Saved in:
3
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
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