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subject:"Spanien"
type_genre:"Fallstudie"
~person:"Förster, Kati"
~person:"Lavorata, Laure"
~type_genre:"Gesetz"
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Spanien
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Brand management
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Markenführung
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Förster, Kati
Lavorata, Laure
Reiche, Danyel T.
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Adam, Brigitte
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Altmeyer, Werner
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Journal of media business studies
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ECONIS (ZBW)
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1
Food retailing and sustainable development : European perspectives
Lavorata, Laure
(
ed.
);
Sparks, Leigh
(
ed.
)
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011906501
Saved in:
2
Key success factors of TV brand management : an international case study analysis
Förster, Kati
- In:
Journal of media business studies
8
(
2011
)
4
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
Saved in:
3
Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
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