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subject:"Strategisches Management"
type_genre:"Case study"
~person:"Yip, George S."
~person:"Zanger, Cornelia"
~type_genre:"Reprint"
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Strategisches Management
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Yip, George S.
Zanger, Cornelia
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Strategisches Management zwischen Globalisierung und Regionalisierung
1
Strategy and globalization ; Vol. 1
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ECONIS (ZBW)
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Diagnosing global strategy potential : the world chocolate confectionery industry
Yip, George S.
;
Coundouriotis, George A.
-
2009
Persistent link: https://www.econbiz.de/10003786948
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Die regionale Clustermarke : Konzept strategischer Markenführung im Spannungsfeld zwischen regionalem und globalem Wettbewerb
Zanger, Cornelia
;
Kaminski, Sandra
- In:
Strategisches Management zwischen Globalisierung und …
,
(pp. 345-363)
.
2008
Persistent link: https://www.econbiz.de/10003813648
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