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subject:"Target group"
~person:"Griessmair, Michele"
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Search: subject_exact:"Alte Menschen"
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Elderly people
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Ältere Menschen
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Advertising
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Werbung
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Consumer behaviour
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Deutschsprachiger Raum
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Griessmair, Michele
Herstatt, Cornelius
8
Kohlbacher, Florian
7
Pompe, Hans-Georg
5
Enste, Peter
4
Moschis, George P.
4
Stroud, Dick
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Bratter, Herbert M.
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Siebels, Astrid
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Wiedmann, Klaus-Peter
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Antony, Suresh Paul
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Arnold, Gunnar
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Auer-Srnka, Katharina J.
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Axt-Gadermann, Michaela
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Baal, Sebastian van
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Bauer, Christoph
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Bily, Thomas
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Edelman, Michelle
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Engel, Ellen
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Enomoto, Nozomi
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Fittkau, Susanne
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Grossberg, Kenneth Alan
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Harms, Ann-Kathrin
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Harris, Leslie H.
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Heise, Pamela
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Hinz, Michael
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Hunke, Guido
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Joswig, Anette
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Kampmann, Birgit
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Kaufmann, Axel
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Kinra, Neelam
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Krancioch, Stephanie
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Köster, Jens
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Leve, Verena
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Lippert, Stefan
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Marwede, Malte
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Meyer-Hentschel, Gundolf
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Mitobe, Kazutaka
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Moorthy, Janakiraman
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Murata, Hiroyuki
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Der Markt : international journal of marketing
1
Mixed Methods in der Managementforschung
1
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ECONIS (ZBW)
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Mixed Methods-Designs : die Multidimensionale Skalierung (MDS) als Technik an der Schnittstelle qualitativer und qunatitativer Forschung
Auer-Srnka, Katharina J.
;
Griessmair, Michele
- In:
Mixed Methods in der Managementforschung
,
(pp. 31-57)
.
2010
Persistent link: https://www.econbiz.de/10008649470
Saved in:
2
Ältere Menschen als Zielgruppe der Werbung : eine explorative Studie zu Wahrnehmung und Selbstbild der "Best Ager" sowie stereotypen Vorstellungen vom Alt-sein in jüngeren Altersgr...
Auer-Srnka, Katharina J.
;
Meier-Pesti, Katja
; …
- In:
Der Markt : international journal of marketing
47
(
2008
)
3
,
pp. 100-117
Persistent link: https://www.econbiz.de/10003776583
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